Not all heroes wear capes.
Good morning,
After Cetaphil’s touching Super Bowl ad made us cry, some online users noticed that the concept was eerily similar to Sharon Mbabazi's viral TikTok videos with her stepdad.
Due to the public backlash, the skincare brand quickly pivoted (after a few shady comments) and has now announced it will be working with Sharon on a #paidpartnership.
A reminder to give credit to creators and foster those relationships.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: The Blue Hug, Model Secrets, and Curl Cult. 👋
It’s a new year –– and change in the marketing world is rampant.
Third-party cookies are disappearing, and AI is impacting everything from search engine algorithms to social media feeds and beyond.
In a sea of change, it’s important to focus on the fundamentals. Join Klaviyo in an exclusive interview with Noah Kagan, founder of AppSumo, which has sent more than 200M emails through Klaviyo –– all of them focused on driving the highest engagement possible.
You’re invited to join this live event where Klaviyo team experts will tease outNoah’s most valuable lessons about effective ecommerce messaging, giving you directly actionable advice you can implement right away to see measurable results.
This LIVE interview event is not something you want to miss…
If you’re struggling to find time in the day to shoot a TikTok video, while finalizing your blog post, and getting your newsletter done, then you should try a proven productivity technique called content batching.
What is content batching?
Content batching is all about improving your content creation workflow. 😌
By planning and working ahead, you can produce lots of content in a single day or two rather than trying to do content creation daily and feeling burnt out.
Here’s how to create an efficient content creation workflow:
Creating content is fun but it’s also incredibly time-consuming so try this content batching technique and let us know how it goes! 😎
For DTC brands, unidentified shoppers = untapped revenue.
Black Crow AI is a Shopify app that identifies 100% of returning users and predicts shopping behavior patterns so you can effortlessly acquire more customers. 💸
Using your first-party data, Black Crow AI:
Get started with a free 30 day trial - no engineering required. Plus, you’ll get a $100 Amazon gift card when you book a consultation! 👀
Grow Your Revenue With The Power Of Prediction
Does this Meta ad view look familiar?
There’s a mess of metrics and maybe not the ones you’re looking for. 🙄
But have no fear, the Meta Pilothouse team has a few tips for making a custom column preset - and saving it - so you can easily analyze performance in your Meta ad account.
Here’s how to get started:
1️⃣ Click “Columns” from the top menu, and select “Customize Columns” from the dropdown.
2️⃣ Choose all of the metrics you’d like to include in your preset. If you’d like to rearrange the order of the columns, drag and drop the metrics on the right side of the screen.
3️⃣ Click “Save as a column preset” on the bottom left, name your columns and click apply on the bottom right.
Pro tip: Bookmark Ads Manager with the preset columns applied so you can quickly navigate to the metrics you're looking for.
Give this Pilothouse tip a try to speed up your marketing process today!
⛔ Your marketing plan should be proactive, not reactive. Discover how to tackle your 2024 digital marketing in the midst of political advertising, AI tools, transitioning to outcome-driven models, and more. Get ahead. *
😰 Don’t lose sleep over tricky customer emails. Help Scout’s ready-to-use templates cover anything from “I want a refund!” to "Your shipping costs are ridiculous!”. Stop overthinking and start simplifying your customer requests. *
🙅 You don't need a hundred support agents to run a 7-figure DTC brand.Use AI to cut your support costs in half, join 2000+ brands using Richpanel’s AI helpdesk. *
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
Know the difference between tactics and strategy when you are creating a campaign. While tactics can fit into your strategy, it is not the same as having a strategy with a clear long term goal in mind.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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