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Here’s what you’ll find in today’s DTC:
🐶 Here’s how Crocs is taking over the month of October for their own branded celebration. 👇
🍁 Learn how to take advantage of seasonality through killer A+ Amazon content.
🎙 Boosting email revenue with Instant: How July retargets website visitors and drives 20% more sales.
✏️ And…a simple trick to stop those Q4 returns from skyrocketing.
You’re reading this newsletter along with new subscribers from: Vogue Beds, Windmill Winery, and Revelation Wellness. 👋
While October is often about Halloween and prepping for BFCM, Crocs is taking over the month with their branded holiday, Croctober.
Best known for their fun and wacky product drops, Crocs originally celebrated Croctober on October 23rd, but it has since evolved into a month-long celebration with their loyal Croc Nation fans.
Throughout the month, Crocs highlights fan art on social media and launches exclusive products. Fans engage by sharing their love for the brand with #Croctober.
Last Year’s Hit:
In 2023, Crocs dropped the viral Crocs Classic Cowboy Boot with a metal Jibbitz charm, gifting 95 lucky fans limited-edition pairs.
This Year’s Release:
In partnership with pet subscription service BARK, Crocs is launching Pet Crocs, one of their most highly requested products, alongside matching Classic Lined Clogs for owners.
Pet parents can match them with their furry friends in two different colorways: Green Slime and Pink Dragonfruit.
Why this makes sense:
With U.S. pet spending projected to hit $150.6 billion in 2024, Crocs is tapping into a booming market by offering pet clogs.
Matching owner-pet shoes not only meet fan demand but also encourage higher AOV.
The takeaway?
Crocs does a great job of keeping fans engaged with fun, viral activations and surprise giftings.
By branding the celebration, Croctober builds brand awareness and deepens customer loyalty.
Pet Crocs drop on October 23rd on the Crocs website—get them while they last!
Are you a CFO wondering how a loyalty program can impact your bottom line?
You're in the right place.
Loyalty programs can:
In Yotpo’s newest guide, they tackle the big questions about loyalty programs and show you how to evaluate their true value for your brand.
Plus, get insights on managing points, operational planning, strategic alignment, and how to manage the tech side of the equation. 🧑🏫
Wondering what the true value of customer loyalty is for your brand?
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🍁 Creating Fall Vibes In Your Product Listings
The Amazon Pilothouse team are big fans of bringing seasonal aspects into creative to develop that extra level of relevance with customers.
You can take this one step further when you have a product that perfectly matches the fall season.
Larder & Vine had just the product.
Their White Pumpkin Dutch Oven was the perfect product to lean to a fall-themed A+ Content that really pops.
Here's what Pilothouse did to create a seasonal listing:
The Pilothouse team used a bold orange background to catch the customer's eye and autumn leaves to create that cozy fall feeling in their product images.
Using phrases like "cozy warmth of fall," "autumn-inspired dishes," and "Thanksgiving feast" really helps customers picture themselves having a fall-inspired dinner surrounded by family and friends.
The right choice of words can have customers imagine how to use this Dutch oven to serve their favorite fall dishes.
The takeaway?
When you succeed in selling the experience, the customer will be primed to purchase after reading the main selling points and product details.
Ask yourself these two questions:
What's the experience we're selling?
Can we use seasonality to double down on that?
That extra level of relevance can go a long way in driving performance.
🎙 Boosting Email Revenue with Instant: How July Retargets Website Visitors and Drives 20% More Sales
In this episode of the DTC Podcast, we explore the challenges of scaling customer acquisition with Lachi Agnew, Head of Technology at July, and Liam Millward from Instant.
Luggage brand July has skyrocketed since its 2018 launch. But, as the cost of paid ads continues to rise, brands like July are turning to more strategic approaches to maximize the value of their web traffic.
Lachi and Liam discuss how Instant helps identify the 98% of website visitors who remain anonymous, allowing July to reach a larger portion of their audience through optimized email flows.
Here’s what we cover: 👇
This conversation provides insights for brands looking to refine their customer acquisition strategies, especially as we move into a highly competitive Q4. Wanna learn more?
🌐 IN THE SOCIAL SPHERE
Clarifying who is NOT in your target audience can save you from a huge headache in the long run.
Q4 is infamous for returns piling up so be clear up front who this product is for and focus on who you want to attract.
💸 MERGERS & ACQUISITIONS
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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