In this newsletter, you’ll find:
Let’s dive in: 👇
If you are feeling anxious about meeting your end-of-year goals, here are some tips on how to make the best out of your Q4 and get ahead for next year.
📩 Run deliverability testing: You don't want to end up in someone's spam or it will hurt your sender rep! Consider what time of day your audience prefers to open your emails and adjust your schedule accordingly.
⚡ Be prepared to test and adapt: Even if you send at peak times, your email may get lost among others. Understanding your audience’s pain points helps articulate your Unique Selling Proposition (USP).
Now is the time to hone in on what language connects with your audience. Create an effective plan for A/B testing your subject line to secure that precious open.
💡Retention Tip: If you want a more aggressive send schedule, ramp up your weekly send slowly to see how your readers react but never sacrifice the quality of your content.
📝 Plan content as far ahead as possible
Make use of surplus content to stay consistent so you don't miss a send. This is a good time to set production targets and see if your content meets or exceeds expectations. Have backup emails for specific segments and test different call-to-actions for your offer so it doesn't get stale.
✅ Turn on your reactivation flows
Win back customers with a strong re-engagement offer. There’s never been a better time to hone in on your post-purchase strategy. Ask yourself, how can I retarget consumers after Q4 is over?
Here are some different ways to incentive your audience:
Want more tips and tricks from Pilothouse’s Q4 email and retention survival guide? Listen to the All Killer No Filler episode here!
It’s that time of year again. If your emails aren’t getting read or you’re experiencing a delay in response… it’s not you, it’s just Q4. Make sure to use Gmail’s to do list feature so you can ‘close the loop’ in the New Year.
Integrating sustainability in your business model boosts engagement and loyalty among shoppers. Don’t believe us? EcoCart’s 2023 study of 8,000+ global consumers can convince you otherwise.
Here’s some data to get you started: 👇
In the race for consumer loyalty, sustainability is emerging as a front-runner. Consider this your wakeup call to get ahead of the pack.
What did you want to be growing up?
Instead of aspiring to be teachers and astronauts, kids nowadays are more likely to say they want to become online influencers.
In a 2019 survey, nearly 30% of kids between the ages of 8 to 12 said they aspired to be "YouTubers."
And why not? The younger generations have seen how their idols became viral overnight and making it big on YouTube can be a lucrative career. Building a successful stream of income early on is a wise decision, especially in today’s economy.
Why this is important: since kids are starting their YouTube careers early, there will be a demand for courses related to content creation, video editing, and content production. Brands can easily promote content creation classes to young, aspiring YouTubers.
These popular camps like Creator Camp are popping up all over the country.
Common subjects in content creation include:
More youth-centric products will emerge: Businesses can fill a void in the marketplace by investing in new offerings such as kid-friendly guides or UI updates to their content creation apps.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
How many times did you look at your phone today?
If the answer is too many times then here's a free, quick, and easy productivity hack to stop scrolling and start working on that project you’ve been putting off.
This hack doesn't require any time or money and is a ridiculously easy way to help you become more efficient and get your time back.
Go into your phone settings and under the accessibility tab switch over to grayscale mode. Instead of being greeted with all of your candy-colored apps, you will end up with a monochrome screen that looks like this:
By removing all those bold, bright colors, your brain is exposed to fewer stimuli which means less happy hormones like dopamine that get you addicted. You'll find that your social apps are way less distracting!
Here’s how to set up grayscale on iPhone:
Here’s how to set up grayscale on Android:
⏰ Save 40+ hours on influencer sourcing and management. With Insense, influencers apply to you with a 10 day UGC turnaround. Enjoy automated influencer agreements and payments while building long or short term partnerships.*
📧 The purge is coming. Gmail will be deleting unused personal accounts starting on Dec 1st. If you have a personal account that’s been inactive for 2 years you may be affected.
💻 Another big leap for AI: Nvidia introduces the H200 chip with more memory and bandwidth capacity to handle ‘intensive generative AI work’. The chip will be released in 2024.
🍎 Google pays Apple how much?! Quite a lot. Alphabet CEO Sundar Pichai confirmed this week that Google pays Apple 36% of Safari search revenue. Which is probably why Google wants to install Chrome on iPhones.
When the team wants more content before the holidays and you’re asked to whip up something really quickly.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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