Good morning,
TikTok is coming out with its own AI chatbot.
They recently filed to trademark the name ‘Genie.’ The rumor is that the new chatbot will help provide personalized content recommendations to users and answer any questions about optimizing your videos.
The release date is still TBD, but we will update you when we hear more.
Here’s what you’ll find in today’s DTC:
🍪 This is one delicious looking collab. Cookie dough brand DEUX teams up with gossip site Deuxmoi for a cheeky new offering.
🔌 This new Meta and GA4 integration is coming and will help optimize your ad campaigns just in time for Q4.
💡 And…are your CTAs getting stale? A/B test this call to action to get those conversions going again.
You’re reading this newsletter along with new subscribers from: Lindenberg Financial, Salt Spring Candles, and Fruit Salad Apparel. 👋
🔥 Curious What Ezra Firestone’s Proven BFCM Email and SMS Tactics Are?
Marketers everywhere are preparing for the most important time of the year… BFCM season. 🚀
Who better to learn from than an ecommerce expert who’s seen it all AND had success year after year?
With 15+ years of experience, Ezra Firestone, founder of Smart Marketer and advisor to some of today’s most profitable ecommerce brands, is spilling his proven email and SMS tactics.
Join Klaviyo’s webinar on July 24th to learn: 👇
It’s time to make 2024 your most successful BFCM yet… 📈
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It may seem like Q4 and busy season are far away, but they’re coming sooner than you think…
If only you had a cheat sheet. A checklist. A look into what other brands are doing to maximize and optimize their email and SMS strategies… 👀
Thanks to Klaviyo’s analysis of 143K brands, you do! Dive in to reveal:
See what’s most impactful for your brand based on marketing focus and business size.
The time to dial in your strategy is now. And luckily for you, Klaviyo’s giving you all the data you need on a silver platter. 🩶
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🔢 One Small Step For Attribution, One Giant Step For Paid Media
Have you noticed any bugginess in Meta Ads Manager over the past few weeks? 🤔
Well, Pilothouse shares this could be why.
Meta is starting to roll out a GA4 Meta integration on a select few accounts.
The mechanism enables a path to optimizing using incremental conversions rather than just attributed conversions.
Early testing revealed an average of 22% increase in Meta-attribution conversions, with an uptick in performance taking as little as two weeks.
“Meta uses aggregated campaign-level data from Google Analytics to enhance each advertiser's campaign optimization and delivery. This data, combined with information from the Meta Pixel and the Conversions API, helps optimize your campaigns' performance.”
Combining data from multiple sources provides a more holistic view of campaign performance, allowing advertisers to make more informed decisions.
This integration can be accessed via Event Manager under Partner Integrations. Just in time for Q4!
🍪 Breaking News: DEUX Teams Up With Gossip Site Deuxmoi
The snack brand DEUX teamed up with popular gossip site Deuxmoi on a fun new cookie dough flavor!
The new product inspired by the famous Deuxmoi catchphrase ANON PLS is now exclusively available on the DEUX website for a limited time.
Their PDP teases that this is a "rich, creamy flavor you know and love" and contains "a hint of vanilla, complemented by generous layers of white chocolate."
While DEUX doesn't say outright what the flavor is (since the flavor wishes to remain anonymous), the visuals clearly show this is an ooey, gooey chocolate concoction with tons of Oreos. 🤤
Never before seen blind items will also be included in each jar for the full Deuxmoi experience, making it the perfect treat for gossip lovers.
Why this collab works so well:
Social media star power: The decision to team up with Deuxmoi is smart since the gossip site has a huge social media following with 2M followers on Instagram and a high engagement rate.
No one spreads gossip faster than Deuxmoi, making it the perfect platform to promote a new product in a creative way and get lots of attention.
They are also experts at building buzz. By teasing the partnership with edited photos of celebrities holding a pixelated jar of the new product, users were quick to comment and guess the flavor.
Playful brand synergy: Namesakes aside, both brands have a fun and cheeky approach to marketing. 😜
The collab promotes DEUX's product while infusing Deuxmoi's pop culture phrases, making it a hit with their target demographic.
By including scratch off stickers featuring blind items on each jar, they will continue to generate more conversation via UGC as people try to guess who these blind items are about.
The takeaway?
When forming brand partnerships, look beyond your usual roster and think creatively to surprise your target audience with an exciting offering.
Rather than just co-creating a product together, DEUX and Deuxmoi took it an extra step further by including blind items to engage their audience and keep the conversation going.
🌐 IN THE SOCIAL SPHERE
Changing up your call to actions can make all the difference when it comes to conversions.
If your CTAs aren’t working anymore, try framing your promotion a bit differently to help move the needle.
💸 MERGERS & ACQUISITIONS
⚡ QUICK HITS
🛍️ BFCM is just around the corner. Are you ready? Ezra Firestone is sharing his best growth tactics for email and SMS in Klaviyo’s webinar this July 24. Secure your spot here. *
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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