DTC 511 - Award Badges, Meta Ads Frequency, and Take A Breather
Can we all agree to make this the standard? Cool? Cool. 🤝
Good morning,
Last week the Energy and Commerce Committee unanimously voted in favor of a bill that could lead to a TikTok ban in the U.S. 🚫
If the bill becomes law, TikTok’s parent company ByteDance will be forced to sell within 6 months or face removal from all mobile app stores.
For businesses that have heavily invested in TikTok and rely on it as a primary revenue stream, this could be a major blow and highlights the value, now more than ever, of having an owned audience.
We'll be closely monitoring the situation and providing updates as it unfolds. Stay tuned. 🤞
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Duradry, Power Path Coaching and Nandan Tea. 👋
Your goal should be to create a differentiated customer experience, and to do that you need one-to-one personalization. 💯
Gartner® researched 175 case studies spanning 7 years and uncovered that, to create hyper-personalized experiences, brands should be:
Download the research to learn how to apply personalization to increase customer engagement and achieve higher conversion rates. 📈
If you’re ready to create buzz-worthy customer experiences… 👇
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No one wants to wake up and see this in their Meta ad account 😱
The Pilothouse Meta team shares some tips on what to do if you notice frequency is running hot in your Meta ad account.
Here are some quick fixes you can make:
Give these tips a try in your ad account and let us know how it goes!
Want to keep your visitors on site, maximize order conversion, and maintain campaign attribution all while TRIPLING your list?
That was a rhetorical question, we already know the answer. 😜
With Postscript's Onsite Opt-In, visitors can confirm their email or phone number during sign-up without leaving your site. Take advantage of the autofilled one-time password and say bye-bye to clunky experiences. 👋
This Postscript exclusive feature has helped brands like Jones Road and True Classic improve their opt-in rates.
List growth is hard, but Onsite Opt-In makes it easy. ✨
A P.S. from Postscript: Check out this free SMS Marketing Calendar for a year of SMS sends — planned!
*Sponsored
And the award goes to…
With Award season being top of mind it’s time to do a little humble bragging.
If you are in the running for a prestigious award or have already won (congrats!) it's time to show off all your accolades on your website and marketing channels.
You never know…that shiny new trophy might be enough to convince a website visitor to purchase and become a new customer (and hopefully a long-time fan!)
Here’s how to structure your award campaign strategy:
Polish up your PDP pages, give your image assets the red carpet treatment, and celebrate with your diehard fans! 🍾Highlighting your award badges is a great way to improve your brand reputation and credibility within your industry.
No one has it all figured out even if it seems like they do!
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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