Good morning,
Itās Prime Day Eve, which means customers will be actively shopping for products in just a few hours (if not already) and taking advantage of irresistible deals. š¤
If you havenāt read our comprehensive Amazon Prime Survival Guide yet, visit our Quick Hits section. Learn how to set yourself up for success and hear the sweet, sweet chimes of order confirmations. š¶
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Hereās what youāll find in todayās DTC:
š® Why brands like e.l.f. Cosmetics are betting on online gaming platforms to recruit younger consumers.
šµ Learn the art of creating top of funnel content that grabs attention and drives conversions.
ā Andā¦yikes. Make sure to give those Meta Advantage+ campaigns another look because this AI-generated text feature is giving a lot of advertisers a headache.
Youāre reading this newsletter along with new subscribers from: Climate Cleanup, NWC Naturals, and Elastify.š
š Yotpo Is Giving Away Custom Air Force 1s
That's right. Welcome to the Email Walk Away Movement. š¶
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Wait, what?!
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So many brands dread switching email providers due to the hassle of migration, but their fear may be keeping them from a better alternative.
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Yotpo empowers you to walk away from email struggles and step toward:
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Here's the kicker: Request a demo now and you'll be entered to win your own pair of shoes!
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š§ Grow Your Top Of Funnel Content With Humor, Controversy, and Drops
In this episode of the pod we have Avery, Pilothouseās Social Content Lead and creative mastermind, who will also be a speaker at our upcoming C-suite Mastermind event in September.
She shares invaluable insights on turning social media into a top of funnel machine, focusing on Meta and how humor and light controversy can be more effective in driving engagement than traditional polished ad content. š
Avery says: "Humor is a great way to bypass people being cranky about ads. And I feel like it's just a really old school marketing trick to be able to be funny and crack a joke to get your product in front of people.ā
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In this podcast, we cover:
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š You can listen to the full episode with Aves here.
š® e.l.f. Cosmetics Targets Gen Alpha on Roblox Ā
Last year e.l.f. Cosmetics became the first beauty brand to partner with video gaming platform Roblox, and they are extending their partnership this summer with an immersive experience.
The vegan brand announced it will open a virtual Walmart-powered kiosk called e.l.f. Up! Experience on the platform.
Users can visit and shop products like sunscreen, lip balms, and a pet hoodie, which underscores its cruelty-free mission.
Once a user purchases an item, they will also be given a āvirtual twinā, a digital replica they can use on Roblox.
To spread the word, they partnered with gaming influencers to teach users how to āunlockā limited secret items, further gamifying the experience and creating excitement.
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Why this is a smart move for e.l.f. Cosmetics:
Tap into new market: The popular makeup brand is known for its creativity and innovative marketing moves. By experimenting with gaming platforms, it is tapping into a growing market. Roblox has over 70 million active daily users engaged in this immersive environment.
Reach younger audiences: This is also a great way to reach younger demos like Gen Alpha and expose them to the brand at an earlier age so they are primed and ready to buy later. š§
Low competition and high reward: By being the first beauty brand to enter this space, e.l.f. Cosmetics doesnāt have to compete with other brands and can quickly build a strong presence and earn the trust of younger consumers.
Has your brand explored gaming platforms to promote your products or services? Reply to the newsletter and let us know!
š IN THE SOCIAL SPHERE
ā If you are an agency or brand owner, please give your Meta Ads another look before publishing them.
The platform has released many AI features in the past few months, but this one has been giving some advertisers a headache. š¬
Within Ads Manager, AI-generated text can be automatically āselected by default,ā which can be a problem if it doesnāt align with your brandās tone of voice.
Although AI is supposed to help with putting together ads more quickly, these auto features arenāt always aligned with brand guidelines so make sure to double check your ads!
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ā” QUICK HITS
š Wondering which event you should go to this year? Hint hint: DTC C-Suite Mastermind. Join 50 DTC peers for two days of learning and networking in Victoria BC. Donāt miss your chanceāsecure your seat.
š Your Amazon Prime Day Survival Guide: ICYMI we shared these tips last month on how to take advantage of this two day sales blitz and crush your sales goal. Read more here.
š„ Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
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Have you heard our latest podcasts?
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Donāt forget to rate the DTC Podcast on Apple (āļøāļøāļøāļøāļø)
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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