Good morning,
Meta advertisers can now take advantage of a new brand safety tool that allows business accounts to mute comments on ads.
This is an effort to stop trolls from making inappropriate and irrelevant comments especially now during election season.
More on this update below.
Here’s what you’ll find in today’s DTC:
🚀 Let’s build better emails. Here are some design tricks to make your email campaigns pop off.
💸 We chat about the state of CRO and how to not leave money on the table.
⚡ And…here’s some creative ad ideas you can test for Q4.
You’re reading this newsletter along with new subscribers from: Rubber Tree Systems, Tikr, and VOLTFUSE. 👋
Looking to smash your BFCM email revenue numbers from last year?
Then design emails that actually convert into sales.
We got some great tidbits from a recent Klaviyo webinar on how to improve your email marketing efforts.
1️⃣ Put all your important information above the fold! This is an obvious one but often forgotten. This is the first thing subscribers will see right when they open your email (without any scrolling), so it’s important to put all your important info here and make it impactful.
2️⃣ Include a Call to Action: With email, you don’t want the interaction to end there. Add a button with a strong call to action to get more traffic and conversions to your site.
For BFCM, try to come up with a CTA that conveys urgency. For example, 'Sale Ends in Six Hours', to get that conversion rate up.
Adding a button prompts users to take action, whether learning more on your site, shopping, or claiming a free gift.
3️⃣ Make your email scannable: Don’t overwhelm subscribers with a cluttered email with a confusing layout. Add elements like white space and color contrast so it’s easy and enjoyable to read.
4️⃣ Use templates: Using email templates saves time and makes your branding more consistent, especially when you ramp up email sends during this high-intent shopping period.
5️⃣ A/B Test: Improve your email metrics by performing regular A/B testing. Modify one element in your email to see what helps move the needle. This can be the subject line, banner image, email copy, email length, or CTA button.
6️⃣ Tell a compelling story: Subscribers don’t want to see sales emails all the time; they want to know more about you and the brand! Make your copy conversational and tell a story that makes your brand relatable.
7️⃣ Personalize your messaging by grouping your subscribers into segments: Take advantage of your ESPs tag feature to group subscribers by location, age group, product preferences, etc.
Let’s make this the best BFCM yet!
🎧 C-Suite Exclusive: The Art of Not Leaving Money on the Table - CRO in 2025 with Warpdrive's Brett Turner
On today's AKNF podcast, we're revisiting Warpdrive's Brett Turner's talk at C-Suite Mastermind about the state of CRO in 2025 and the art of not leaving money on the table.
This talk focuses on helping you nail your testing methodologies to ensure the tests you're running are working. Brett also provides some fun live landing pages and product page breakdowns worth finding on YouTube for the full experience.
He shares a step-by-step approach to segmenting audience groups, creating tailored testing strategies, and using tools to enhance the post-click experience for better conversions.
Brett shares, "If your store takes six seconds to load, you just took up 60% of the time, and you have to make an impression on that customer by doing absolutely nothing."
In this podcast, we cover:
👉 You can listen to the full episode with Brett here.
🌐 IN THE SOCIAL SPHERE
Have you started testing for Q4? Here are some ad creative formats to get you started!
⚡ QUICK HITS
🎬 Planning for the holidays is over, it's time for action! Get micro influencers and UGC all in one project with minisocial. Start your brief(s) before the end of October and get 15% off your holiday projects! *
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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