Tis the season to go shopping but also to de-stress while you watch that cozy YouTube video of a crackling fireplace…
But before you put on your reading socks, here’s the headlines for today:
1️⃣ 2024 Pantone Color of The Year is… Peach Fuzz. “A velvety gentle peach whose all-embracing spirit enriches mind, body, and heart.” 🍑
Brands like Ruggable, Polaroid, and Spoonflower have all launched limited collections celebrating this new cheerful color. (Source: Pantone)
2️⃣ Google Analytics 4 rolls out more features like predictive audiences to help improve your Google Ads
3️⃣ WarpDrive’s Director of Product Brett Turner is back with more CRO tips (read more below)
4️⃣ As if group chats couldn’t get any more chaotic, Meta just unleashed a new feature that allows you to ‘remix’ AI generated images by sending a text prompt over Facebook Messenger.
Let’s dive in: 👇
Could it be you we’re spying? We thought so. ✅
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Advice from the WarpDrive x Pilothouse Director of Product, Brett Turner:
If you want to spice up your ecommerce photos, why not take advantage of the selfie pose? These faux UGC photos are eye-catching and allow the consumer to imagine themselves using your product.
Here are three tactics to explore in 2024:
1️⃣ Grow off-season revenue by easily tapping into lookalike audiences
2️⃣ Drive higher-quality user-generated content with review automations
3️⃣ Boost the CLV of customers who just purchased
Want to learn how to achieve these (and other winning strategies)? Take inspiration from the big book of Klaviyo use cases.
You’ll find 11 use cases based on the tactics of real-world brands that use Klaviyo to power smarter digital relationships. 🧠
This handy resource is packed with insights to help you get more out of your customer data. Download the big book of Klaviyo use cases to get started today. 📚
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
While GA4 officially launched in July 2023, we are only now starting to see some useful functionality being released.
And at a very rapid pace.
We spoke with our Pilothouse expert to dive into all these changes.
In the last month, Google Analytics has released the following features and modifications:
One big change to note is that GA4 audience builder is now available in Google Ads.
Not only will this save advertisers time from switching between GA4 and Google Ads when creating audiences but they can also take advantage of predictive audiences.
What is a ‘predictive audience?’
This is a group defined by at least one condition related to a predictive metric (e.g. likely 7-day purchaser consisting of users predicted to purchase within a week.) And will provide you with more insights into consumer habits.
The takeaway 👇
Marketers can take advantage of this new feature to understand their audience's behavior better and analyze how to optimize their holiday campaigns for better performance.
With this amount of data available, this is a goldmine for advertisers and marketers and it could not come at a more perfect time.
Need help with optimizing your Google Ads? Contact Pilothouse today.
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💸 Does ‘tipping’ ChatGPT give you better answers? One user discovered that the AI chatbot gave better and longer answers to his query after slipping him a little virtual coin.
🎉 Your friends can now ‘hype up’ your Instagram Stories with this new feature. However, keep in mind that comments you leave on someone’s story will be made public instead of private.
🧑 Next year Sky will launch contextual targeting ads using advanced AI to scan written, visual, and audio for ideal placements. This is to help advertisers create more effective campaigns.
Be honest… We won’t judge you.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Eric Dyck.
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