Good morning,
Happy Thursday!
We’ve added a new section to today’s newsletter — ECOMMERCE EVENTS! We’ve loaded it up with all the ‘need to be at’ events for the rest of the summer.
Check it out, let us know what you think, and send us an email if we missed any.
Here’s what you’ll find in today’s DTC:
💰 Why catalog ads on Meta can be more effective and affordable than other ad types.
🔍 How this premium accessories brand brings in over 80K a month from its global clientele with these Shopify apps.
🎂 And…this subversive cake ad is getting a lot of praise online.
You’re reading this newsletter along with new subscribers from: Les Truffettes, Zipline Brewing Co., and Soapboxx. 👋
🎧 Why You Should Test Catalog Ads
Are you running ads on Meta?
The Pilothouse Meta team is seeing catalog ads scale for multiple brands in the US. If you aren’t already running catalog ads in your account, it’s time to try them.
Catalog ads typically perform stronger with a more extensive product catalog as this gives Meta more variety of products to serve prospective customers, especially if you’re running catalog ads at the top of the funnel.
For one brand, the Pilothouse Meta team is seeing catalog ads generate a ROAS that’s 20% higher than single image & video ads. It’s also worth noting the difference in front-end metrics.
Catalog ad targeting can be highly relevant, resulting in lower traffic costs and 2x click through rate compared to standard image and video ads for this brand over a 30-day period.
The team is primarily seeing success running a product set with all products and running ads in a combination of Advantage+ Shopping Campaigns and a business-as-usual retargeting campaign.
Ready to set up catalog ads in your accounts? Check out these articles to learn more:
🗺️ Struggling with Rising Ad Costs and Low ROAS? What’s Your Next Step?
You’re building an ecom brand, paid marketing costs are through the roof, AND your ROAS is plummeting. 🥲
Influencer marketing sounds like a good next step, but without the time or expertise, the thought of even starting is overwhelming…
Motiv8, Cooloo, Surreal, FreshPickle, Corvive, and more have found success with SARAL’s Automate Program. 🏆
SARAL’s Automate Program combines the best of both agency and in-house offerings—the expertise of having worked with 200+ brands and a dedicated influencer manager.
Don’t worry about training, onboarding, or managing. SARAL’s got it covered so you can keep full focus on growing your brand. 📈
Wanna learn more? Access this exclusive document.
☎️ Have questions? Book a call with Yash, the Founder of SARAL.
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👛 How VERAFIED Appeals To A Global Customer Base
VERAFIED is a premium accessories brand based in New York with an international customer base.
They pride themselves on being a 'slow fashion' brand and emphasize quality, so their chic Italian leather bags are seen as an investment.
The challenge? They cater to a global clientele and their products are at a higher price point so they need to make sure they don’t lose out on conversions.
Here are the Shopify apps they’ve enabled to not lose out on sales:
1️⃣ Geolocation: This app recommends the best country and language based on your customer's browser preferences.
Visitors can change their language preferences anytime for a seamless customer experience so there's no language barrier when they view product details or during the checkout phase. 🌎
2️⃣ Klarna: This 'Buy now, Pay later' plugin lets customers pay in monthly installments, which is great for high-priced items.
It offers visitors flexible payment options so you don't lose out on sales.
3️⃣ Ghost Retail: Their PDP pages include shoppable videos to add social proof and increase conversions.
This integration can turn any video into a shoppable video and on the VERAFIED site it shows how the product can be worn in multiple ways using a model and increases visitor time spent on the page.
4️⃣ Wishlist Plus: This app allows customers to save their favorite items to a wishlist without logging in.
Customers can also share their wishlist via email, text, and social media, positioning VERAFIED as a gifting product for high-intent holidays.
Seeing customer analytics, such as what items they are saving and favoriting, can also help with forecasting demand.
Which brand should we spy on next? 👀
Reply back to the newsletter and tell us which brand or industry you want us to investigate!
🌐 IN THE SOCIAL SPHERE
This satirical ad has been generating a ton of buzz online for its clever messaging. 👀
The backstory: Canadian customers have been boycotting the grocery chain Loblaws for hiking prices despite the high cost of living.
The subversive ad addresses the audience as 'peasants' with the tagline 'let them eat cake' as the solution to show how out of touch the grocery chain is.
⚡ QUICK HITS
👀 Here’s the scalable channel you probably overlooked. Hundreds of top DTC brands like Lemonade, Caraway, Marley Spoon, and Harry’s are using Poplar’s direct mail to drive their ROI. Get Poplar for your brand. *
📅 ECOMMERCE EVENTS
June 25: Optimizing Creativity with AI: Learn how custom GPTs can boost productivity and profit in this free virtual webinar.
June 27: New York Ecommerce Summit: Attend this one day in-person conference in New York to learn about all the latest ecommerce trends for 2024.
Aug 12 -15: eTail: This four-day digital commerce event in Boston is a chance to hear from industry leaders from multiple categories and learn about the latest trends in ecommerce.
Sept 10: CX Circle NYC: Interact with the CX community and experts on how to level up your marketing, product, and UX. Choose from in-person paid experience or free virtual tickets.
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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