Good morning,
We promised you TikTok updates, so here’s the latest:
The app filed an opening brief with the Federal Court against the unconstitutional U.S. ban meaning they aren’t leaving without a fight.
However, U.S. advertisers are rattled and already preparing to explore options using Facebook Reels and YouTube Shorts if the app suddenly goes bye-bye next year.
Here’s what you’ll find in today’s DTC:
⭐ Looking to grow your subscriber list? Test these five pop up call to action offers that don’t involve discounting.
🚀 Learn how to build your own brand GPT to optimize your workflow and improve your ad strategy.
😂 And…it seems like everyone has a hot take about GPT 5 supposedly having ‘Ph.D.-level intelligence’. Here are a few of our favorite tweets.
You’re reading this newsletter along with new subscribers from: Push It VA, Wonky Coffee, and Pets and Pats. 👋
⭐ Five Pop Up Call To Actions To Test
Website subscriber pop-ups typically include a discount of 10 to 15%, but if you want to test out an alternative (or are feeling more budget-conscious), you can switch up your incentive to see if visitors will still sign up.
Rather than offering a dollar amount off to shop, here are some other appealing messages to capture more leads:
Five email pop-up call-to-actions to test:
1️⃣ Early access to product launches: Those who sign up can shop a day earlier. This is a great way to excite customers by being the first to purchase a highly anticipated item.
2️⃣ Host a monthly giveaway: Get visitors to sign up for email and SMS and tell them they are automatically entered to win a monthly giveaway.
3️⃣ Make a charitable contribution: For signing up to receive emails, the brand will donate a $1 or a percentage to a charitable organization that ties in with your brand mission.
4️⃣ Provide a personalized experience: Recommend products by getting to know your customers through a short online quiz. Those who provide an email can view their results.
5️⃣ Offer a GWP: Offer a small gift to customers for signing up and include this in their order when they make their first purchase.
These are all great pop-up messages to test if you don’t want to offer a discount on your site. Test out these different angles and continue growing your subscriber list without offering a discount.
🎧 Learn How To Build Your Own Brand GPT!
Today, we're thrilled to have Evan O'Gorman and Braydon Germain from Pilothouse, a leading digital marketing agency.
In this podcast episode, we dive deep into the innovative ways Pilothouse is leveraging AI to transform its workflow and ad creation processes. 🤖
In this podcast, we cover:
Why Listen?
Tune in to explore the future of digital marketing with AI and learn how to implement these cutting-edge strategies in your business.
👉 You can listen to the full episode with Evan and Braydon here.
🌐 IN THE SOCIAL SPHERE
OpenAI recently shared that they expected ChatGPT to have ‘PhD level intelligence’ by 2026.
While the prospect of an AI chatbot becoming so intelligent is impressive (and a little scary), the internet didn’t disappoint with its reactions to everything else that comes with achieving such a difficult milestone.
Users on X joked that ChatGPT will also be highly depressed and experience a mental breakdown.
⚡ QUICK HITS
🤫 Psst! Here’s a secret to increase your organic engagement by 90%. minisocial’s UGC platform fully manages your campaigns, books talented micro influencers, and gets you content that converts! Get 15% off your first campaign. *
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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