In this newsletter, you’ll find:
Let’s dive in: 👇
Let’s be honest… most UGC content is lackluster — Unconvincing, uninspiring, and unlikely to convert viewers into purchasers.
Why? Because viewers can see through fake promotions. They see your video and see an actor who’s only making a video about your product because you paid them to.
But UGC doesn’t have to be that way! Yash Chavan, ex-influencer agency owner, spilled all the secrets to getting real ‘from the heart’ UGC for your brand.
📚 Inside the playbook, you’ll find:
With the help of Saral and this playbook, a land awaits where your personal network of creators can’t stop making genuine content about your brand.
Running a DTC business means you gotta send emails. We know this. You know this. Your customers know this.
But how much time and effort have you devoted to your email automations? You know, the ones that make you money while you sleep…
Are they as good as they could be? Especially those “crucial three?”
1️⃣ Welcome Series
2️⃣ Abandon Cart
3️⃣ Post-Purchase
We’ve outlined exactly what should be in each of these flows (email by email), along with examples from dozens of other successful DTC brands.
Read the full article here and get ready to dominate your automations.
As the loss of data and the game of trying to piece together attribution continues, the new hot topic being preached is the importance of creative. 🤔
In a world where attention spans are becoming shorter and shorter, scrollers need stand-out creatives that get them to pay attention and click.
But how do you ensure your brand is constantly optimizing to get eyes on your ads? 👀
Consistent iterations.
The system that Meta pitches for creatives is not far from Pilothouse's philosophy to scale client accounts profitably. 💰
According to Meta, the ad creative process is the following:
1️⃣ Resonate and develop creative that will resonate with a core audience.
2️⃣ Differentiate and deploy creative that will unlock new audience pools.
3️⃣ Maintain a fresh stream of creatives to ensure that they continue to drive strong response rates.
What Meta refers to as diversifying creative, Pilothouse refers to as the iteration stage. This stage involves taking top-performing content and making changes or iterations to keep working towards maximum profitability and ad account efficiency.
Not sure where to start when iterating your ads? Here’s what the team suggests:
👆 Split test messages with the same style: keep the same style of creative and swap out a product image, color, message, or featured image.
👆 Split test styles with the same message: keep the creative's key feature but change the style/color.
👆 Test both different styles and different messages: this is what the team refers to as ‘full contrast.’
Your full contrast tests will be a new creative that has never touched the ad account. However, it’s considered an iteration because, although new, they carry through a winning factor from an already live creative.
The data point or ‘winning factor’ can be things like top SKU click-through, top SKU sold, top organic post, top angle, etc.
Creative testing can be that simple! We’ve said it once and we’ll say it again and again, find what works, and keep iterating. 👏 You never know what one small element or change could mean for your ad account.
Have you made any incremental changes that have driven significant results for your brand? Respond to this email. We’re curious. 👀
Ridge, the company best known for their sleek wallets, just expanded into travel.
Sean Frank, Ridge’s CEO, did a deep dive into why travel, a market that could seem already fairly saturated, made sense with Ridge’s customer base.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
⭐ 31% of social media users prefer to discover new products from influencers they follow. Are you getting your product in the right hands? Access a community of micro and nano-influencers. *
🚀 Cut through the chaos of standalone apps with Vitals. Increase sales, reduce cart abandonment, and build trust with 40+ integrated apps. Join 30,000+ merchants and get a 10% lifetime discount. *
🏆 Celebrating cleanfluencers: Unilever partners with Tiktok to engage with Gen Z by leveraging the popular hashtag #CleanTok with an award show plus an animated soap opera???
🧀 A gift guide for the 1%: Lifestyle brand Goop released their curated holiday wish list and it includes $400 aged Parmesan cheese. And no, you can’t pay by monthly installments.
🧸 How Build-A-Bear proves retail is not dead: This beloved 90s specialty chain is experiencing a resurgence in popularity. Sales are skyrocketing thanks to its improved website and licensing deals with Star Wars, Marvel, and Disney.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, Kelsey Hess, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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