Good morning,
It’s beginning to look a lot like…the first day of Q4. 🎵
Over 55% of shoppers kick off their holiday shopping by October so it’s time to get those campaigns up and running if you haven’t already.
Here’s what you’ll find in today’s DTC:
🥪 We look at how the food gifting site Goldbelly optimized its site’s search experience with their own custom AI chatbot.
🚀 Learn how to create A+ Amazon content and common mistakes brands make.
💡 And…why the quality of your ad clicks matters more than the quantity.
You’re reading this newsletter along with new subscribers from: Rebel Girls, Nutrition Hive, and Bell & Bone. 👋
👀 🏬 Looking To Expand Your Brand Into Retail? We've got the person for you...
We're trying something new — we have some very experienced and talented readers at DTC…
So, we thought we'd put together a bit of a "reverse" job board.
When we come across an interesting person who might be a fit for some of the brands that read the newsie, we'll shout them out. 👀
Here’s today’s shoutout: 🎉
Let's put our DTC heads together and see if there's a fit out there! Reply to this email, and we’ll put you in touch!
🥪 How Goldbelly Uses AI To Improve the User Experience
Goldbelly is a gourmet food gifting site with thousands of SKUs. And we’re willing to bet that Q4 is their busiest season.
To help customers navigate their site, they display a prominent search bar at the top of the fold to simplify product discovery.
Recently, they added a second option to make it easier for customers to find products and get personalized recommendations.
A new AI feature. 👀
Customers can now test out their new AI chatbot, ChatBLT.
Their OpenAI-powered custom chatbot, ChatBLT, is a great way to incorporate AI into their site, and the graphic promises personalized AI recommendations, inviting users to test the new feature.
On the landing page, Goldbelly also added specific prompts at the bottom for customers who need help with a query to guide them in their product discovery.
Prompts like ‘Best Gifts Under $100’ target early-day holiday shoppers, while ‘What are the best birthday cakes on Goldbelly?’ makes it easy for those shopping for a special occasion to find exactly what they are looking for.
Customers can get an answer within seconds, eliminating any frustration or stress around finding the perfect product or gift.
More targeted recommendations = More conversions. 💰
The takeaway?
Adding AI search to a site can help improve the user experience and increase sales.
It’s an innovative feature that gets visitors excited about exploring the site, and brands can analyze their search habits over time to improve their homepage design and site nav.
🚀 Free Webinar: Optimization from First Impression to Final Checkout
Do you want:
If you answered yes to any or all of the above, you need to be optimizing. ✅
Join Pilothouse Co-Founder Kyle Hitchcox and Director of Innovation Brett Turner on October 16th at 10am PST/1pm EST as they walk you through optimizing your ad account and site to find more profit this Q4 and beyond.
From ads to site, gain insights and tips on finding and converting customers this Q4. Limited spaces available…
* sponsored
⭐ Amazon A+ Content Deep Dive: Boosting Conversions and Brand Storytelling
In this episode, we're joined by Sabrina, the Content Manager for Pilothouse's Amazon team, and returning expert Rob to explore the ins and outs of Amazon A+ Content and its Premium version.
Discover how optimizing A+ Content can drive up to 20% more conversions and why it's essential for building brand identity and driving sales. 📈
Sabrina’s advice when creating A+ content: “Ask yourself, why did your potential customer come here and why are they reading your A+? What is it they want to learn that they might not have gotten from the listing images?"
In this podcast, we cover:
👉 You can listen to the full episode with Sabrina and Rob here.
🌐 IN THE SOCIAL SPHERE
Getting a lot of clicks doesn’t necessarily mean more conversions. The quality of your clicks matter.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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