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Good morning,
Check out these numbers: Black Friday brought in $74.4 billion globally, up 5% YoY. 55% of these transactions occurred on mobile.
Surprisingly, 20% of customers have turned to AI chatbots to find deals and recommendations for those on their shopping lists. 🤖
Here’s what you’ll find in today’s DTC:
🛠️ The newest Google Analytics update makes it easier to spot product issues in your Merchant Center account.
⭐ We break down top-performing sales ads that drive revenue in Q4 and beyond.
🎉 And…more record breaking Black Friday stats from Shopify.
You’re reading this newsletter along with new subscribers from: Oli Saunas, Clark’s Nutrition, and Kale Card. 👋
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Are your products showing up properly in Google Shopping?
Here’s an easy way to check on Google Analytics so you don’t miss out on crucial sales in Q4 and beyond.
GA now integrates with Merchant Center Recommendations. On the dashboard, you can see if there are any product disapproval alerts or configuration problems.
For example, the system will now flag cases where products fail to appear in Google Search because of configuration problems. (e.g. missing Global Trade Item Number)
You can access this new feature on the homepage, Insights hub, or through the Reports snapshot and Acquisition overview report.
The takeaway?
This new update makes it easier to spot any issues quickly and easily fix problems by accessing your Merchant Center account from Google Analytics to see what’s happening with your affected products.
By fixing disapprovals, you can increase organic traffic from Google Shopping and the performance of your Shopping ads.
Don’t lose out on visibility and sales during the busy holiday rush!
💥 Wait, What Happens After BFCM? Don’t Waste The Momentum You Worked So Hard For!
Everyone’s laser-focused on BFCM, and then... wait, there’s life after it? 😵💫
Many brands miss out by going quiet afterward, even though it’s the perfect time to strategize smartly, and take advantage of slowing competition. 👏
Omnisend has prepared the ultimate cheat sheet for owning the post-holiday chaos. Inside, you'll find:
Instead of slowing down, take your post-holiday strategy to new wins. 💫
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🎧 Maximize Your Q4 Sales Ads: Insights from Pilothouse's Socials Team
In this episode of the pod, we dive into the art and science of Q4 sales ads with Pilothouse's social ads team, Taylor, Aves, and Jacob.
Together, they explore the strategies that drive revenue during Black Friday and beyond.
From the creative strategies that grab attention to the landing page optimizations that drive conversions, we’ve got the tips you need to make this your best Q4 yet.
In this podcast, we cover:
👉 You can listen to the full episode with Tayor, Aves, and Jacob here.
🌐 IN THE SOCIAL SPHERE
Another successful Black Friday! 👏
Shopify President Harley Finkelstein shares some eye-popping numbers from last Friday.
Shopify merchants made a record breaking $5 billion in sales and during peak activity sales hit $4.6 million per minute.
⚡ QUICK HITS
🤑 A micro-influencer campaign with 400% ROI? Unlock insights from the success of Plant People’s partnership with minisocial creators. Read about it here. *
📅 EVENTS
Savant London 2025 - This conference emphasizes networking and knowledge sharing among over 300 attendees, ranging from established brands to innovative startups. Participants will delve into critical topics, including digital transformation, customer engagement, and supply chain optimization.
📅 Feb 6, 🇬🇧 London, UK 💰 £699
B2B Marketing Exchange - This event features leading brands and innovative startups who are committed to driving engagement and conversions through effective marketing practices. Attendees will have the opportunity to learn from expert speakers on crucial topics such as account-based marketing, digital transformation, and content strategy.
📅 Feb 24-26, 🇺🇸 Scottsdale, USA 💰 $550-7,995
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Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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