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Good morning,
OpenAI’s former chief scientist Ilya Sutskever’s new AI company Safe Superintelligence just raised a mind-boggling $1 billion in cash.
Their mission? To develop safe AI systems that ‘far surpass human capabilities.’
Keep scrolling down to see more major moves in our Mergers and Acquisitions section.
Here’s what you’ll find in today’s DTC:
⚒️ Google Merchant Center’s new tools help brands tap into shopping trends faster and makes building custom reports a breeze.
💰 We share Labor Day campaign insights and what these learnings mean for Q4 campaigns.
⛰️ And…OLIPOP’s clever ‘A Can of Do’ ad takes a shot at Mountain Dew.
You’re reading this newsletter along with new subscribers from: Fly London, Knude Society, and Map Gears. 👋
✋ STOP - Use This To Get Back on Track With BFCM Prep
The countdown to Black Friday/Cyber Monday is on. ⏱️
How confident are you that you’re on track?
If you’re not actively making every day count or don’t know HOW to make every day count, you’ll be glad you read this. 👇
Klaviyo’s BFCM calendar is a FREE resource designed to help you strategically plan your campaigns, track key dates, and ensure your promotions hit the mark. 🎯
If you’re not planning your strategy and tracking your progress, you won’t be maximizing the growth opportunity through the busy season rush.
Stay organized, build momentum, and stay ahead of the competition. 🏆
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👀 Revenue? Up. ROAS? Up. Conversion Rate? Up. AOV? Up.
A wellness brand joined Pilothouse’s brand accelerator, Pilot Program, dreaming of growth… 💭📈
The team strategized using their time-tested and data-backed tactics, took over the brand’s campaigns, rebuilt their creative approach, and geared up to see the brand crush its goals.
And crush they did…
An 80% increase in ad spend, coupled with a ROAS and AOV improvement, yielded a 155% increase in revenue! 🔥
Q4 is just around the corner, and Pilot Program has limited slots remaining for brands looking to achieve results like these.
Will one of those slots be yours? 👇
💰 A Record-Breaking Labor Day and Learnings
The Pilothouse team saw record-breaking Labor Day sales last weekend.
Here's a quick summary of some highlights:
With the increase in price sensitivity over the last year, the success from this year's Labor Day helped predict major growth signals coming in Q4 and BFCM.
And these results show that consumers are waiting now more than ever to buy at the right time and for the right price.
So make use of that insight and capitalize on micro-holidays leading up to BFCM.
Each holiday is a window to YoY growth and a chance to plant seeds of high-performing content for the greatest results during Black Friday.
Here are a few upcoming micro-holidays and opportunities you can take advantage of:
For creatives, here are three trends the Pilothouse team is seeing when it comes to top-performing ads.
1️⃣ Black background: Products with a solid black background color and urgency copy.
2️⃣ The warehouse box shot: Showing off loads of products and boxes with some copy overlay.
3️⃣ Repeat background text: Put the product shot front and center with simple urgency copy in the background.
🗣️ Wondering How Top Brands Get Endless Influencer Shoutouts?
How are top brands like Obvi, Tabs Chocolate, and Surreal beating ad costs?
Influencer-generated content from SARAL. It’s real, it’s versatile, and it connects with the right audience. In short, it works.
But getting content consistently is a pain, right?
Not for brands using SARAL. They're getting 5x more influencer content and saving hours of manual work.
Here's their playbook:
Do all this without switching tabs or buying different tools. Effective, efficient, easy. Hop on a free personalized tour now.
Plus, the customer happiness team gives you VIP treatment, no matter your plan.
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🌐 IN THE SOCIAL SPHERE
OLIPOP is promoting their new flavor, Ridge Rush, and as part of their campaign, they are taking a swipe at the well-known soda brand Mountain Dew.
The cheeky tagline ‘A Can of Do’ and mountain-themed packaging positions OLIPOP as the healthier alternative as it tries to win over younger consumers.
💸 MERGERS & ACQUISITIONS
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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