Hey DTC readers, happy Tuesday!
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In this newsletter, you’ll find:
Let’s dive in: 👇
⏳ It isn’t too late to find success in Q4… but time is running out. This is shaping up to be one of the most competitive Q4’s ever. Are you confident in your strategy?
If you…
Then we need to talk.
Pilothouse (DTC’s sister company) has only a few spots left to join our brand accelerator, Pilot Program, before Q4. Pilot Program can change the course of your brand forever.
One brand partner tripled their ROAS while 10x’ing their spend. Your brand could be the next success story, but only if you take the leap.
If you aren’t 100% confident in your Q4 strategy, then set up a call with the team. It’s 100% free and there’s no obligation.
As Canva celebrates a decade of innovation in the design world, it's pulling out all the stops with the introduction of the Magic Studio. If you thought Canva was good for your marketing before, it’s a whole different ball game now.
You don’t need bucketloads of AI experience to understand the magic of Magic Studios. The suite's benefits lie in its ability to automate tasks that were previously time-consuming. With the update, you can now easily convert designs into different media formats or employ generative AI for swift image edits without the hassle or back-and-forth.
Magic Studio's flagship feature, Magic Switch, allows users to seamlessly transition a design into a different format. Imagine converting a meticulously crafted blog design into an email or social media post with a single click. It can also automatically translate designs into over 100 languages meaning you can amplify your reach without language constraints.
Another cool feature? You can now use text-based prompts and get dynamic short videos in return. 🔥
Canva has also announced a commitment of $200M over three years to compensate designers who allow their designs to be used for training its AI. This Creator Compensation Program not only offers an initial bonus but also promises recurring monthly payments based on the design’s contribution and usage.
Canva has been a staple in many marketers toolkits for years. These advancements mean more streamlined processes, easier iterations, and more unique content geared towards your brand. No more spotting a Canva stock image from a mile away. 😉
Last week, we covered the first two out of four buckets for scaling Amazon to the moon this Q4. Today, we’re covering tips to maximize your advertising and creative strategy.
No dilly dallying, let’s get straight into it. 👇
1️⃣ Advertising strategy
To enhance your advertising strategy, consider the following:
✨ Pilothouse pro tip: Try using keywords that combine your main niche with the event, like “Running shoes for Christmas.”
2️⃣ Creative strategy
For your Amazon creatives, consider these strategies:
That’s all for today! Catch ya soon with part four of the Pilothouse Amazon Q4 series: Inventory strategy! 📦
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🎯 You’re missing out on customers, but it’s not your fault… Supercharge your first-party data with AI to boost performance. Bushbalm saw 62% more revenue from Facebook - in only seven days. Book your free 30-day trial here!*
🚗 At $5 per package, Uber Connect will return up to 5 of your parcels to select couriers. The service is available to all users but at a reduced price of $3 per package for Uber One subscribers.
🍺 Non-alcoholic drink brands are leaning into the “Sober-October” marketing trend as a warm up before the busy holiday season. The push this year is encouraged by over 75k sign-ups during last year’s Go Sober for October.
📱 A recent testimony claimed that Samsung limited search functionality within its mobile devices because Google didn’t have an equivalent feature yet. Fears grew from potentially violating contracts with Google.
🔎 Google is rolling out a new “Core” update that may affect search rankings for a few weeks as the update is gradually being distributed across the platform.
Deep breaths. May you have bucketloads of patience this week 🪣
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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