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Good morning,
Google Ads just rolled out a new feature called āUnintended Consequences.ā
This card will alert advertisers about potential campaign issues like targeting irrelevant audiences or unintended locations.
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Hereās what youāll find in todayās DTC:
š How Blumeās carefully crafted pumpkin spice mailer encourages higher spending.
š” Figure out the best email strategy for your brand using the quadrant framework.
ā Andā¦Buddy Love CEO shares how he was able to cut down on expenses and turn around a distressed DTC brand.
Youāre reading this newsletter along with new subscribers from: Oyoma Beauty, Gold Coast Cleans, and Ohsnap. š
šµāš« Lost in Meta's Ads Manager Madness? Get the Inside Scoop from a 9-Figure CMO!
Meta's releasing new ad tools left and right, costing you big bucks just to keep up.
Ditch the endless help docs and join DTC guru Cody Plofker (CMO, Jones Road Beauty) for a game-changing Screen Share session on Sept 25, 3PM ET.
Learn:
Skip the guesswork. Get insider tips from a 9-figure brand CMO to crush Meta ads and rake in more revenue.
Don't miss out on the limited spots!
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š§ Mastering Email Marketing: Choose Your Strategy with Jordan Gordonās Quadrant Framework (Plus the TWBERP Announcement)
In this episode of the pod, we're diving deep into email marketing strategy with Jordan Gordon from Pilothouse.
As we gear up to launch our first NEW Podcast on the DTC Podcast Network: "World's Best Email and Retention Podcast," (henceforth known as TWBERP by nerds like us), Jordan shares foundational insights that are crucial for any brand looking to optimize its email marketing efforts.
Jordan outlines four key approaches to building an effective email marketing program that can help brands achieve specific goals: saving time, maximizing reach, acquiring new customers, or retaining existing ones.
These foundational strategies provide a roadmap for businesses to develop email marketing programs that align with their overall business objectives and maximize their impact.
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In this podcast, we cover:
š You can listen to the full episode with Jordan Gordon here.
š° How Blumeās PSL Mailer Encourages Higher Spending
Weāre willing to bet this isnāt the only pumpkin spice mailer hitting your inbox this week!
But what impressed us is how this brand incentivizes customers to purchase more than just their new product.
Hereās how Blume launched their PSL product this season and grew sales in Q3. š°
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Letās break it down:
Blume starts by introducing the product and clarifying in the copy that this is only available for a limited time to create a sense of urgency.
They mention how this product is essential for creating that ācozy fall vibeā as we move into the colder months.
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For new customers who arenāt familiar with this seasonal offering, they go into the four unique selling propositions for their health-conscious audience: low sugar, dairy-free, including superfoods, and they only use real pumpkin and not artificial sweeteners.
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š” This helps differentiate their PSL product from so many other pumpkin spice ones that are being released during this time.
What stands out the most with this mailer is that they donāt stop there.
Rather than just introducing newness, Blume also helps customers reach their $50 free shipping threshold by also putting together a āFall Bundleā which includes their pumpkin spice offering plus a few other blends that fit in with the cozy fall vibe.
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Customers who purchase the bundle also get the incentive of adding a frother for only an additional $15.
At the bottom of the email, for customers who need more convincing, they also added some social proof by highlighting one of their glowing five-star reviews.
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Clear CTA buttons are sprinkled throughout the mailer so customers can quickly enter their site without scrolling back to the top.
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The takeaway?
An email like this creates excitement with customers by launching a limited edition product and does a great job of lifting a brandās AOV by promoting curated bundles.
For customers that need that extra nudge, adding an incentive as well like a discounted product or GWP, can also help get those conversions up!
š² Is your PDP Ready for the Holiday Rush? Itās Time to Optimizeā¦ Before Your BFCM Buyers Arrive
If you want to stay competitive this selling season, itāll take more than festive discount codes and holiday-themed email campaigns. š
Cut through the noise this holiday season and give your product gallery the edge it needs with Ekoās interactive videos that bring products to life and improve the customer experience.
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Ready to make this season your most successful yet? Elevate your PDPs with Eko to:
Plus, donāt miss this special promotion for DTC readersābook a demo today and get your product image gallery optimized in as little as 6 weeks.
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ā” QUICK HITS
šØ Your competitors are already using this for their Q4 UGC. Find your micro-influencer partners and get the best-performing creators and assets that convert with minisocial. Try minisocial here. *
ā° T MINUS EIGHT DAYS! DTCās C-Suite Mastermind kicks off next Wednesday. If you havenāt secured your ticket yet and plan to join us September 18th and 19th in Victoria, BC, get your ticket now!
š Revenue, ROAS, Conversion Rate, and AOV, all up. After joining Pilothouseās Pilot Program, thatās what a wellness brand experienced. Q4 is just around the cornerā¦ Interested in having your brand join the Pilot Program, too? Get in touch here.
š IN THE SOCIAL SPHERE
Hereās how Buddy Love CEO Bryant Jaquez cut down on costs to turn around the apparel brand in just a few months.
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š„ Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
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Have you heard our latest podcasts?
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Donāt forget to rate the DTC Podcast on Apple (āļøāļøāļøāļøāļø)
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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