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Good morning,
Do you know what day it is? It’s October 3rd.
Brands are getting in on the fun by celebrating Mean Girls' 20th anniversary by releasing grool-inspired collabs. Learn more about our favorite one below.
Here’s what you’ll find in today’s DTC:
🐠 Learn how this tinned fish brand is reeling in customers and revenue using these Shopify apps.
🚀 Don’t let your Q4 ad budget get out of control. Here’s how lo-fi content can help.
💋 And…pssst Bratz is capitalizing on today’s holiday with a highly anticipated doll collection.
You’re reading this newsletter along with new subscribers from: Confluent, Mama X Brand, and CSNIP. 👋
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Get ready for:
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🐠 How Fishwife Is Putting Up Huge Numbers
Looks like the tinned fish craze is still going strong.
Responsibly sourced seafood brand Fishwife is putting up major numbers and seeing steady growth this year.
Here’s a look at their tech stack:
1️⃣ UpPromote: This affiliate and referral marketing app makes it easy to incentivize customers and creators and improve your word-of-mouth marketing. Create rewards, track affiliate links, and motivate affiliates with bonuses during high-intent shopping periods.
2️⃣ Upsell Product Add-ons: A simple way to increase sales is by adding product recommendations on your PDP, checkout, or as a pop up.
Fishwife’s PDPs have a ‘Pairs With’ section which recommends complimentary products and merch to raise AOV.
3️⃣ Wholesale Gorilla: Customers can shop your store only featuring wholesale prices. Customers can submit large orders through a pre-built Quick Order Form. You can set order limits, product exclusions, and pricing rules on the seller end. This helps automate order processing and increase B2B sales.
Fishwife’s wholesale page offers wholesale prices for third-party retailers and customers who wish to purchase in bulk.
Who should we spy on next?
⭐ Budget Hack: Messy Lo-Fi Ad Creatives
It’s no secret that Meta favors Lo-fi ad content – it’s more affordable to run, looks native to the platform, and converts better.
What is Lo-fi content?
This content style requires little production and appears less polished compared to over-stylized ads. It's less costly and also a great way for brands to engage with consumers more authentically.
And as CPM goes up the next few weeks, you will want to save your budget where possible.
Pilothouse shares three questions brands can ask themselves to help them create Lo-fi content that resonates with their audience.
1️⃣ Does it look organic as if the product is in a real-life setting? Recently, IKEA has been great at finding their Lo-fi voice.
Rather than showing pristine product shots, the Swedish brand is using more images of messy homes, and people living their day-to-day lives. Showcasing their products in real life while discreetly labeling the products offered in the scenarios.
2️⃣ Is it overcomplicated? Simple scales. If you have to explain it, it's probably not considered Lo-fi.
Lo-fi creatives don't need to be complicated. It can be as simple as incorporating the product into a pop culture moment.
The goal is to stop the scroll, relevant eye-catching content does so. DedCool is a fragrance brand that hits all the right notes every time.
3️⃣ Does it feel authentic? Lo-fi content can be as simple as sharing the faces behind the brand and the story behind the products.
Quebec based brand Myni Cleaning promoted this image of their team with just some simple text to thank their audience.
People relate to people, so show the humans that created the thing you are trying to sell.
A brand’s WHY is always the best Lo-fi.
🌐 IN THE SOCIAL SPHERE
Bratz announced on TikTok that they are releasing a limited edition collection to celebrate Mean Girls' 20th anniversary.
The video's caption reads, "The Plastics have gone literally, full-on plastic," much to the delight of their audience, racking up over 2.1M views in the first 24 hours.
The brand plans to celebrate the cult classic film's mark on pop culture by releasing several dolls throughout October, starting, of course, on October 3rd with the Cady doll.
⚡ QUICK HITS
🚨 Your competitors are already using this for their Q4 UGC. Find your micro-influencer partners and get the best performing creators and assets that convert with minisocial. Try minisocial here. *
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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