Good morning,
We have an official date! Prime Day begins this year on July 16th and 17th and what better way to celebrate sweet deals than with…a Megan Thee Stallion song and music video?
The unexpected collab between the ecommerce giant and the Grammy award winning rapper resulted in an instant bop called (you guessed it) ‘It’s Prime Day!’
🎶 With just one click you can have anything 🎵
P.S. Happy Canada Day to all our Canadian subscribers! 🇨🇦🫎
Here’s what you’ll find in today’s DTC:
⭕ How Gen Z broke the marketing funnel and how many touchpoints you now need to convert a customer.
📝 Steal these copy hooks and test them for your next promotion. The second one is our favorite.
🏓 And…it’s the summer of __________! Learn how drink brands are leveraging this popular sport to create interactive activations and UGC.
You’re reading this newsletter along with new subscribers from: Republica Organic Coffee, Bebe Foodie, and Cutch’s Feisty Foods. 👋
⭕ How Gen Z Broke The Marketing Funnel
For marketers, the customer journey used to be relatively simple.
Customers saw a product, got intrigued by its features or packaging, did a little research, and made a purchase.
Awareness, Interest, Desire, and Action.
However, for younger generations like Gen Z, this has changed.
For Gen Z, the path has not only become more complicated, but it’s nonlinear.
In Vogue Business and Archrival’s ebook ‘Gen Z Broke The Marketing Funnel’, Gen Z favors a continuous cycle of “inspiration, exploration, community, and loyalty.”
Here are three factors that influence Gen Z’s purchasing decisions:
Brands that resonate well with Gen Z reap great rewards since Gen Z demonstrates brand loyalty through advocacy, with 54% sharing brands with friends.
However, this is one tough crowd to win over, thanks to trends like de-influencing.
Gen Z consumers are more critical and openly share reviews online if they think products are not worth the purchase.
The takeaway?
The traditional customer marketing funnel no longer works. For Gen Z, the path to purchase is not linear.
Brands must invest in influencer marketing and in-person experiences to win over Gen Z.
🚚 It’s Garbage Day, Let’s Put Those SMS Strategies Where They Belong (On The Curb)
If you were to look at your SMS playbook, would you have to dust off the cobwebs? 🕸️
If so, you should know that your subscribers deserve better than outdated, old, dusty strategies.
That’s why you’re invited to Yotpo’s National SMS Waste Day!
Join Jeremy Horowitz, Gabe Goldstein, and Hilary Castleman, as they share insights from the 2024 SMS Benchmark report.
Insights include:
Plus, hear how Princess Polly ditched their garbage strategies and improved their SMS campaign's ROI.
🧹 Whether your strategy needs a little dusting or a whole new look… 👇
*Sponsored
📝 Five Catchy Hooks To Test Out For Your Next Campaign
Do you have a promo coming up?
The Pilothouse Meta team is dropping 5 sizzling copy hooks that you can try with your next sale. 🔥
The team has seen variations of these hooks scale across brands in the US, and we want you to give them a try in your account. Copy and paste these below!
These hooks all grab the user's attention and call out the offer in the first three lines.
A strong hook paired with promo creative is key in getting users to stop scrolling and click on your ad.
The above copy hooks can be used as-is, or you can easily add additional USPs and more urgency to give users more information on your products.
Here's an example of a mid-length variation:
Back by popular demand: Secure $XX off your order today when you click [SHOP NOW] 💥
✅ Free 3 day shipping
✅ Loved by 10,000+ customers
✅ Interest-free payments available
And all orders come with a 30-day satisfaction guarantee, so you can try risk-free.
Don't miss out - click below to save $XX today. ⏳
Give these catchy hooks a shot during your next promo and see how they perform!
💸 MERGERS & ACQUISITIONS
📈 SEARCH SURGE
Trending This Week: The hottest new sport…pickleball!
Why is this happening? The popular sport is a delightful hybrid of tennis and ping-pong and is picking up steam among all age groups as a fun activity to play indoors or outdoors.
Who should hop on this trend? We are already seeing drink brands like Saintly Wine and Vizzy set up pickleball activations to promote the sport and their beverages.
Wonder if we’ll see pickleball make an appearance in the LA 2028 Summer Olympics? 🤔
⚡ QUICK HITS
🤔 Obvi, OLIPOP, and Athletic Greens are all over social media. Why? They have an army of nano and micro influencers. With SARAL, find and manage niche influencers for your brand in one place. Scale your brand without the headache. *
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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