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Good morning,
It’s now easier than ever to create ads from GA4.
Advertisers can now view their Audience Segments within the analytics tool and see user data that can be leveraged for remarketing or personalized ad targeting campaigns.
Read the full story in our News section below 👇
Here’s what you’ll find in today’s DTC:
⭐ Don’t overspend on branded keywords on Google. Here’s how to tighten up your ad budget.
🦙 We chat with this sustainable alpaca apparel about their wild online growth and the challenges of opening their first retail store in Peru.
🔥 And…do you remember the Abercrombie craze in the 90s? This leisurewear brand is getting a ton of praise on TikTok for taking advantage of Rhode’s pop up traffic to promote themselves.
You’re reading this newsletter along with new subscribers from: Curvy Chic Bridal, Onyxx Essentials, and Heywell. 👋
🧻 DUDE Wipes Cleaned Out The Competition
By gathering insights through online sales and freeing up time spent on shipping, DUDE Wipes continues to grow their business both on Walmart.com and in stores nationwide. 👀
“[Walmart is] the largest retailer in the world but they really have a love and a feel for small businesses. They know what we need to do to be successful with the customers...” — Sean Riley, Founder and CEO, DUDE Wipes
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🧻 Learn how DUDE Wipes is leveraging Walmart Marketplace and Walmart Fulfillment Services to disrupt the bath-tissue industry. 🧻
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⭐ How Much Should You Spend On Branded Keywords?
Is there a lot of competition for your branded keywords?
Often, direct competitors will bid on your company name so that they will show up at the top of Google searches.
Why this is important:
Getting control of the top search rankings directly correlates to the click-through rate, so you’ll want to have a solid presence there.
Brand visibility is key when customers reach the decision-making phase of the funnel.
But… you also don’t want to end up overspending on branded keywords.
So, how much should we spend on branded keywords? 🤔
Here’s an easy way to figure it out: 👇
Say your brand is spending $10K a month on branded search. Try pulling back spending to $5K a month and then closely monitor your GA4 organic revenue. 👀
GA4 will segment all revenue into buckets. It’s very good at tracking Google revenue, so this is a trustworthy data source.
The takeaway?
🎧 How Paka's Retail Store Brings Alpaca Apparel to Life
In our latest DTC Podcast episode, we sit down with Kris Cody, the founder of Paka, a sustainable alpaca apparel brand. 🦙
Kris discusses Paka’s journey from a successful digital native brand to opening its first retail store in Cusco, Peru.
We go through all the logistical challenges of opening a brick-and-mortar store in a foreign country (where the source material came from) and how Paka persevered.
In this podcast, we cover:
👉 You can listen to the full episode with Kris here.
👀 If Shoppers Search For Your Product, Will They Find It?
Every month, millions of people shop on Walmart.com looking for products just like yours. Make sure you’re the one they find.
Join Walmart Marketplace in three simple steps:
No setup fees. No Monthly fees. No hidden costs.
There’s no better time than RIGHT NOW to start selling with Walmart. Why now? Because they’re running an exclusive offer for new sellers.👇
Start selling now and get up to 50% off referral and fulfillment fees.*
*Conditions apply
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🌐 IN THE SOCIAL SPHERE
While customers battled the scorching heat for over seven hours to enter the viral Rhode pop-up in NYC, a nearby store took advantage of the increased foot traffic to promote its business.
Abercrombie-esque male brand ambassadors handed out water with the VENROY brand name so those standing in line could Google the business and explore their ecommerce site.
Unsurprisingly, online searches for ‘VENROY’ reached an all-time high last week. They also gained tons of UGC traction on TikTok simply by showing up at the right place at the right time. Now, this is smart marketing. 🔥
🎉 CELEBRATE THIS!
💏 July 6: World Kissing Day, Japanese Hand Roll Day, Fried Chicken Day
🎸 July 7: Tell The Truth Day, Day of Rock ‘n’ Roll, World Chocolate Day, Strawberry Sundae Day, Macaroni Day
🎮 July 8: Video Games Day, Chocolate with Almonds Day, Coca Cola Day, Love Your Skin Day
🐮 July 9: Sugar Cookie Day, Cow Appreciation Day, Fashion Day
🐈 July 10: Teddy Bears’ Picnic Day, Pina Colada Day, Kitten Day
🏊 July 11: Cheer Up The Lonely Day, Essential Oils Day, Swimming Pool Day,
🚗 July 12: Simplicity Day, Jello Day, Collector Car Appreciation Day
⚡ QUICK HITS
🔓 Did you know you have access to Walmart Marketplace's most competitive rates this year? New sellers get up to 50% off referral and fulfillment fees.* Get started and get selling. *Conditions apply
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