What it feels like watching people argue about cost caps on X. 😂
Good morning,
The rumor mill was ripe last week after it was announced that Reddit, ahead of their IPO, was entering into a $60M/year strategic data-sharing partnership. Who’s getting the keys to the Reddit data kingdom?!
Drumroll please… 🥁🥁🥁 GOOGLE.
That’s right, Google will now be able to access Reddit's human written content and use it for AI training. This partnership presents an opportunity to dethrone X from their current content backlog AI training supremacy (the name could use some work, any suggestions??).
The agreement outlines that Google will show more Reddit-related content which means we may see a major shake up in SERPs.
We don’t talk about Reddit or advertising on Reddit often, but the possible increase in traffic may have the potential to put it back on many marketers' radar. 👀
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Plains Paris, Mosaics Utah, and Digi Toolbox. 👋
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Earlier this month Shopify released a new AI-powered search feature called Semantic Search which will transform the way customers search for products on ecommerce sites.
In their Shopify Editions Winter ‘24, the ecommerce platform announced the AI search bar will help customers find what they are looking for more quickly and more accurately.
But how does Semantic Search work exactly?
Unlike standard keyword-based search, customers can now search in a more conversational tone since AI will be able to easily understand search intent and deliver relevant results.
The most exciting part about this new feature is even if a customer is not familiar at all with your product assortment and uses typos (which happens more often than you think!) or vague language like “something”, the AI powered search feature will be able to pick up on contextual clues in the query.
This is huge when it comes to improving user experience and raising your conversion rate. 📈
While your ecommerce site might already have a search bar feature, there is a big difference between a standard keyword search bar and semantic search.
Let’s get into it 👇
Semantic Search vs. Keyword Search
What’s the difference between semantic search and keyword search?
Keyword search relies on keywords in your product listings to deliver relevant results however its capabilities are much more limited. If it can’t find a matching keyword on your site, it won’t deliver results.
In contrast, semantic search can deliver relevant results even if customers aren’t using the same keywords for your product listings. That’s a game changer.
Let’s imagine this scenario:
A new customer walks into your site and types “blue sweater” in your standard keyword search bar. They will only see relevant results if you use that exact keyword in your product listings.
But what if…you used the word aqua or cerulean? 🤔
A keyword search bar wouldn’t be able to understand these are all different shades of blue and aid the customer’s search.
However, Semantic Search would understand the user’s intent and be able to show all the sweaters you have available in every shade of blue.
The takeaway?
Customers who can easily find what they are looking for are more likely to buy and walk away satisfied with their shopping experience. 💰
Will you be testing Shopify’s new Semantic Search feature?
*Note that semantic search is only currently available for Shopify Plus users.
Every DTC business is looking for ways to increase efficiency, improve costs, while at the same time, finding new ways to delight their customers.
You can optimize your ads all day, but if you want to make lasting improvements to your business, it's time to take a look at your back end.
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In this episode of the pod, we catch up with the Internet’s Marketing Director, and one of our fav content creators, Oren John.
Oren’s social media account, OrenMeetsWorld, talks about the intersection of high fashion, brand creation, and the business of apparel plus how to launch a luxury apparel brand and generate social momentum.
In this podcast, we cover:
Oren explains how he would spend 50K to grow a brand: “I would get multiple short-form creators doing dedicated videos about the brand launch, pair it with a large marquee TikTok influencer, and also focus on product seeding to get attention quickly.”
👉 You can listen to the full episode with Oren here.
It’s almost Leap Day! And it’s the perfect time to push messaging across your marketing channels in a creative way.
The Pilothouse Meta team is busy prepping creative and campaigns for Leap Day using flash sale promos and messaging. Here are a few concepts that the team is testing:
The countdown to February 29 is on! 🕜
How are you celebrating Leap Day? Let us know if you’ve tried any of these campaign tips above!
One way to vet creators is to add more requirements on an application like how long they have been active on a platform. That way you can have a better idea of how their content will perform based on past data.
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DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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