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Good morning,
The US Department of Justice is considering breaking up Google. 😲
After a judge ruled earlier this month that the tech giant has been illegally monopolizing the online search market, there has been discussion among officials around selling parts of its $2 trillion dollar business.
Google plans to appeal the ruling. Make sure to check back in for more updates.
Here’s what you’ll find in today’s DTC:
🗣️ Optimize your webpage content for voice searches and get more traffic using this simple SEO hack!
💄 Learn how ILIA Beauty is scaling so quickly by using the Tornado Method to target every stage of the funnel.
📝 And…all great content calendars share this one characteristic.
You’re reading this newsletter along with new subscribers from: Elemis, Cordova Outdoors, and Red Ventures. 👋
$567. According to Deloitte, that’s the average amount consumers spent on Black Friday in 2023.
Is your site optimized for the huge volume and spending surges? Are you set to overtake your previous years’ success? It’s time to start thinking outside the box... 🧠 📦
Let iAdvize’s Ultimate Guide to Maximizing Black Friday Revenue with Generative AI show you how.
Dig into:
Think generative AI could have a place in helping your brand capitalize on the holiday shopping surge?
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🗣️ How To Rank Content Higher For Voice Searches
Did you know that 41% of adults are using voice search daily?
According to Google, more users are turning to voice search and conversational queries rather than typing in prompts.
And it’s not just millennials who are using voice search. This is also a growing trend for Gen Z. 30% of Gen Z use voice search for shopping every week.
So, how can DTC brands take advantage of these changing search habits?
Jake from The Wizard Marketing shares insights on how to rank your site for voice searches by making some quick tweaks to your content.
It’s so easy.
1️⃣ First, put a commonly asked question into your h2 tag.
💡 You can use an SEO research tool like Ahrefs and SEMrush to find a query with a sizable search volume. Or look through People Also Ask questions in Google to find some winners. 👇
2️⃣ Then answer this question in your h3 tag in just one sentence.
Below this heading, you can elaborate if your answer requires examples or more details.
By strategically marking up the page and taking advantage of heading tags, this layout makes it easier for Google to parse the information on the page and makes your page a contender for voice searches. ✅
Test this out on your blog posts or FAQ section and see if this gets more traffic to your site over time!
🔥 Looking To Add Some Fuel to the Fire For Q4? Here’s How DTC Brands Are Scaling Influencers and Content Creation
One of the most valuable things you can do when getting ready to scale through Q4 is to research brands that are CRUSHING.
Want to learn how top DTC brands in your industry are scaling influencers and content creation profitably? minisocial put together a library of DTC Industry Deep Dives to help you add some fuel to your Q4 strategy and planning.
Brands like Hydrant, Live Tinted, and Native are using minisocial as their content secret weapon. minisocial is helping brands go viral, all while generating a library of high-quality ad content that actually converts.
Want a peek at how some of the fastest growing DTC brands are scaling influencers and content creation? 👀
* sponsored
🎧 The Funnel Is Dead – Introducing The Tornado Effect with Cherene Aubert from ILIA Beauty
In this episode of the pod, we are joined by Cherene Aubert, VP of Growth at ILIA Beauty, and a seasoned marketing expert with a storied career in beauty and ecommerce.
Cherene shares her journey from agency life to leading growth at ILIA, offering insights into scaling a brand in an increasingly competitive market.
We discuss the growth challenges and creative solutions like developing the ‘Tornado Method’ and creating customer-centric content.
She explains, “Brand growth happens when you do things people think are cool. Some brands are too tied to metrics and looking at analytics while at ILIA we know we just have to take some big swings and crazy shots.”
In this podcast, we cover:
👉 You can listen to the full episode with Cherene here.
🎉 CELEBRATE THIS!
🧇 August 24: Knife Day, Kiss and Makeup Day, Waffle Iron Day
👕 August 25: Secondhand Wardrobe Day, Banana Split Day
🧻 August 26: Toilet Paper Day, Dog Day, Cherry Popsicle Day
🦀 August 27: Crab Soup Day, International Lottery Day, Just Because Day
🍷 August 28: Red Wine Day, Bow Tie Day, Power Rangers Day
🍋 August 29: Lemon Juice Day, More Herbs Less Salt Day
💜 August 30: Slinky Day, Wear It Purple Day, Toasted Marshmallow Day
🌐 IN THE SOCIAL SPHERE
When coming up with your content strategy, it’s a great idea to plan ahead but also make sure to remain flexible so you can still react to real-time events and key pop culture moments!
⚡ QUICK HITS
🧐 Learn from your competitors to elevate your strategy. How? Particl unlocks key insights about your competition’s sales, top products, and pricing strategies. Get started with your two-week FREE trial here. *
🎟️ Have you got your ticket to DTC’s C-Suite Mastermind yet?! What are you waiting for? Join us September 18th and 19th in Victoria, BC for two days of learning and experiences. Grab your ticket now.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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