Good morning! Now that the BFCM dust has settled, let’s take a look at what happened this past weekend.
Let’s dive in: 👇
Only problem: the real thing is even more expensive than you thought.
Lucky for you, RH offers a credit card and membership program that 1) drops the price by 20% and 2) makes it easier to not drain your bank account on a single piece of furniture. They removed every objection.
So, you pull the trigger.
So, question for you: if this is at all relatable, how many people are doing this on your site, with your brand?
The solution: Do what RH does and give your customers a line of credit.
Tandym is the branded payment provider for modern brands, letting your customers open a branded payment method—credit or debit—in just a few clicks.
Your customers get: Accelerated rewards and additional credit. ✅
Your brand gets: Reduced processing fees, higher average order values, and higher purchase frequency. ✅
It’s a win-win.
Small businesses on TikTok can now easily create strong content for the holidays.
By exploring their new feature Creative Cards, any business owner can use these tips and tricks to stand out when creating organic content or ad campaigns.
Shuffle the stat-filled deck of cards to see prompts and examples on how to kick start your content production.
These virtual cards are divided up into five main categories:
👀 Eye-popping stat: 50% of TikTok users utilize the FYP page for holiday and shopping event content so don’t miss out on this opportunity.
Let us know if you’ve used this new feature to get your creative juices flowing.
Do you want to understand how consumers are adjusting their purchasing habits and how you can update your strategy to reach today’s audiences more effectively? Simple, just read Klaviyo’s 2023 consumer spending report! 👏
The report reveals:
BFCM may be over, but the best customers shop with you for life. ❤️
Get Klaviyo's report to learn more about the latest spending trends and how to optimize your marketing to drive more purchases through 2024 and beyond.
BFCM was a wild ride for ecommerce businesses and spending was way up from last year (love to see it!). Here’s a peek at the stats from Shopify and Amazon:
We thought we’d check in with our sister company, Pilothouse to see if they were seeing similar upward trending results.
Here’s what they had to say: 👇
📈 Most of clients beat their targets across all product categories including apparel, sporting goods, and cookware.
🖊️ Key BFCM Insights:
What this means:
Either purchase intent has potentially stabilized or consumers are looking to save big before the end of year.
We hope your Black Friday went well and wish you all the best through the holiday sales season. Onwards and upwards! 🚀
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
🎧 On this unfiltered episode of DTC, we speak with water expert Matthew Gohl, the Director of Marketing and Sales from Santevia Water System.
Since 2008, Santevia has manufactured and distributed water filtration and water mineralization products. They offer the best alkaline filter pitchers and bottles on the market that take out contaminants and then add all those healthy minerals back into the water to invigorate your body.
We’ll discuss the importance of quality H2O, Santevia’s go-to-market strategy for DTC, and the importance of influencer marketing when it comes to creating great content.
The refreshing story 👇
✨ Perfect timing to go DTC ✨
Matthew notes that making the switch to Shopify right before COVID hit was lucky timing. The newly branded website was all set up and ready to take in orders during a time when people were more concerned with their health and well-being.
In 2021, partnering with Pilothouse helped accelerate the business even further.
🔥 How Santevia was able to grow so fast on DTC (to the point where it’s eclipsed their retail revenue).
✨ Mom Influencers can be conversion machines ✨
Matthew discusses that working with TikTok influencers with a trusted audience can be a game changer.
If a product requires a lot of education it can be difficult to get the message across to individuals. But influencers can internalize your message, align themselves with your brand and speak passionately about the product including the taste.
💡 Matthew’s advice on working with quality influencers:
“After a campaign, look over your metrics and continue to work with those who convert well. We usually start with 20 influencers and then pick two of our top performers to work with again.”
👉 Listen to the full episode with Matthew Gohl here.
👀 What separates a subscription program that customers love from a nonstop churn-driving machine? One word. Data. Get the 2023 Benchmark report for subscription KPIs.*
🎉 Shopify has a spectacular BFCM weekend. Its merchants recorded over $9.3 billion in sales (a new record) and over 61 million consumers shopped Shopify powered stores.
📈 Exceed your Q1 acquisition goals. Acquire incremental customers and generate thousands of sales per month at or below your target CPA with Nift. Connect with a rep about Q1 testing plans today. *
⏰ TikTok users are loving long-form content. The app claims users spend half of their time watching longer videos and users who upload longer videos can grow their following 5x as fast.
🍪 Google is getting ready to phase out 1% of third party cookies in early 2024. Third party cookies will be replaced with Privacy Sandbox technology which will make it harder for advertisers to target their customers.
📦 Amazon surpasses UPS to become the largest delivery service in the U.S. The ecommerce giant is forecasted to deliver 5.9 billion packages before the end of the year.
Us scrambling to read every piece of DTC related news, platform updates, and DTC musings everyday. 😅
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Eric Dyck.
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