Take a deep breath – we’ve got this!
If you’re new to DTC, welcome! You’re in good company with fellow newcomers from Oura Ring, Super Coffee, Kit and Ace, Rheal Superfoods, Tenenbaum Jewelers, and PetFriendly. 👋
In this newsletter, you’ll find: 👇
📦 Knowledge bombs with Ridge Wallet CEO Sean Frank
📦 Leverage fully-licensed UGC content without the hassle with Minisocial
📦 An easy way to spy on landing page competitors
📦 Build converting landing pages faster and without code with Acquire App
📦 Ten things you probably didn’t know you can do on Canva
Read till the end to access exclusive DTC swag. 😎
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🎧 On today’s episode of the DTC pod, Sean Frank, CEO of Ridge Wallet, is back and dropping eComm knowledge bombs left and right. 💣
Get Sean’s take on the ever-shifting social media landscape, his approach to surviving the market downturn as a DTC brand, and what we can expect to hear from him as a C-Suite Mentor at the upcoming DTC C-Suite Mastermind event.
The takeaways 👇
#️⃣ “Social” media
As we are all aware at this point, Instagram is in the hot seat. 🔥 Some people feel that Meta’s newest update for the platform is just another attempt at trying to be too much like TikTok, slowly but surely stripping away its original charm. Sean, however, thinks the platform is headed in the right direction.
“People don’t know what they want until you show it to them. This idea of ‘social media’ has essentially gone away… People really want to be entertained and want a content platform. That’s what TikTok proves, that’s what YouTube proves.”
And he has a point. Additionally, with the landscape shifting toward favoring quality, recommended content over one-to-one social interactions, the opportunities for DTC brands to succeed on these platforms could be on the upward tick. 📈
✅ Thriving > surviving
With the market heading towards its inevitable downturn, how can DTC brands plan to weather the storm and be successful in Q4? Sean is narrowing his focus from macro to micro. Rather than trying to anticipate earnings and projections on a month-to-month scale in Q4, he’s focusing on how they can be profitable each day.
“Our main focus is taking it day by day at this point,… being profitable on a day-by-day basis, and maximizing our cash on-hand goals. So what’s our plan for Q4? We’re going to make the best decisions that we can in the moment.”
💡 The mentor mindset
As a mentor at the upcoming DTC C-Suite Mastermind event, Sean plans on challenging and motivating attendees by asking the hard questions while also bringing an air of mystery to Victoria, BC. 🧐
“Expect the unexpected because I’m not going to prepare!”
There you have it, folks!
👉 Listen to the full episode with Sean Frank here !
The fastest-growing style of content for DTC brands is UGC (because it works).
But, get this: The #1 pain for DTC brands is finding, communicating with, and managing dozens of different creators to create content.
Enter minisocial.
minisocial helps DTC brands leverage fully-licensed UGC content without the hassle….
With minisocial UGC, the proof is in the pudding. 👇
minisocial’s network of thousands of creators in 🇺🇸 🇨🇦 🇬🇧 is like having a cheat code for your business.
Want to learn more? Find a time to connect with their founder, Kirsten here.
👉 Get started and get 15% off your first campaign!
Looking for inspiration for your own DTC landing page? They say imitation is the sincerest form of flattery, so get spying on your competitors.
Jumping from website to website can be a pain – And you may not even know what brands to be looking for!
Our ceaseless creative team has found a killer tool to make your snooping efficient.
Whether you’re looking for a general idea or a specific category, Get Scrapbook has ya covered!
Simply scroll through landing page examples or choose from dropdowns like apparel, pets, home, etc.
Use this tool to get inspired by some of the fastest-growing DTC brands and fuel your growth and conversions. 💪
Do what Pier 1 does: use Acquire.
Shopify sellers like ProBar, Pier 1 and Super73 use Acquire's dynamic landing page builder to deliver more campaigns, iterate on pages faster, and seamlessly integrate with their current stack – all with no developer required.
We could go on and on about why landing pages are important, how it works, who else uses it...
...But we think it's best if you see one for yourself.
Click here to see an Acquire landing page in action. It’s so good you’ll probably end up buying something. 😜
We're so confident you'll love it, Acquire's offering DTC readers a special $500 rebate if you sign up before the end of August.
👉 Push conversion rates through the roof – start using Acquire today.
We’re pretty sure every marketer has used Canva at one point or another. 🤷♀️ If Canva is still a key tool in your toolkit, you’re gonna wanna keep reading.
Recently, we came across a Twitter thread by Syed Huq and thought it was too good not to share.
Syed outlined the below capabilities that can all be done from within Canva! 👇
If you’ve got a Canva pro account at your disposal, be sure to catch up on this thread for detailed instructions and examples! 🧵
If you’ve got any cool Canva hacks, be sure to reply to this email and send them our way!
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😱 Twitter reports new security flaw which has led to the exposure of 5.4M accounts.
🏝 Fast-fashion partnerships – A tale of two Islands.
🤑 Instagram strongholds influencer marketing despite growing competition.
🤖 Amazon to acquire iRobot for $1.7B.
👩🏫 Meta is training their chatbot, BlenderBot 3, by asking US adults to help on their public website.
*Sponsored
🤓 Subscription Program Masterclass with Rashad Hossain from Ryze Superfoods and Upscribe's Dileepan Siva.
🌎 The incrementality mentality with Ryan McKenzie from Tru Earth [Free C-Suite Mentor Preview].
👽 Dropping a Cool Million in Sales in Ten Minutes with Nell Diamond from Hill House Home and Ricky Choi from Outerspace.
💧 Is the future of DTC free? Dive deep with FreeWater's Josh Cliffords.
🥣 How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC.
Don’t forget to rate the DTC Podcast on Apple. (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight, Kate Gullett, and Jordan Gillis. Edited by Eric Dyck.
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