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Good morning,
Last week, we welcomed an amazing group of DTC brand founders and executives to our home base in Victoria, BC, for C-Suite Mastermind.
The energy in the room was electric, and the learnings, tactics, and growth tips were 🤯
A huge thank you to everyone who joined us!
Here’s what you’ll find in today’s DTC:
🛷 Learn how these five Meta Ad updates can help you sleigh your holiday sales.
🚀 One of the most listened to podcast episodes this year: we sit down with Niclas Bornling from Craft Sportswear and discuss the art of storytelling.
✏️ And…this baby pygmy hippo has become an internet phenomenon.
You’re reading this newsletter along with new subscribers from: Ervin USA, Charb Arts, and We Are Humanoid. 👋
📺 Could Your Next Campaign Be a Star? Picture This: Your Ad on America’s #1 TV Streaming Platform*
Ready to make your big screen debut? Roku Ads Manager is putting connected TV advertising within effortless reach. 🌟
Elevate your marketing strategy to the biggest screen in the home—it’s easy with their self-service platform. Reach highly engaged audiences as you place your brand alongside premium, ad-supported content on Roku, America’s #1 TV streaming platform*.
Roku Ads Manager offers advanced performance tools that target, measure, and optimize campaigns in real-time for show-stopping results. 💥
Shopify merchants can take it even further with shoppable ads that let viewers check out directly on-screen using their Roku remote. 🛒
Whether your goal is awareness or conversions, Roku Ads Manager offers the flexibility and precision you need.
Don’t just dream of the big screen. Make it happen.
* sponsored
⭐ Mastering The Art of Storytelling with Niclas Bornling
Today, we're digging into the DTC vault for one of this year's most listened to episodes with Niclas Bornling on the power of storytelling in footwear.
Niclas has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini, and currently Craft Sportwear, a trail-running brand cashing in on the newish wave of niche purpose sportswear, headlined by billion-dollar brands On running, and Hoka.
In this episode, we delve into the pivotal moments of brand evolution and the power of a compelling narrative in shaping a brand's journey.
We'll explore the intersection of brand identity and performance marketing and the crucial role of storytelling in creating an authentic and engaging brand experience.
In this podcast, we cover:
👉 You can listen to the full episode with Niclas here.
* sponsored
💰 Meta Improves Reminder Ads and Introduces Way to Target Tourists
With Christmas being less than 100 days away, Meta has improved their ad tools and added a few new features to help DTC brands with a physical storefront drive foot traffic and target tourists online.
Want to sleigh your holiday sales? Keep reading!
1️⃣ Discount promo options
Meta has updated this feature with a more prominent code notification.
Advertisers can now highlight their discount code in an overlay ad, making it easier to view through mobile. Users who click through will automatically add the code at checkout. 👇
Currently, Meta is testing personalized discounts, which can help map out user journeys in the future.
2️⃣ Reminder Ads
Meta's also giving Reminder Ads a fresh new look. The text overlay on the image makes the promotion's end date more apparent and adds more urgency. 🔔
Meta will also increase the number of reminder notifications an advertiser can send to grab the attention of high-intent shoppers searching for deals.
3️⃣ Site Links
Meta will now allow advertisers to add multiple site links to an image of a video ad in the Facebook Feed.
Brands can now lead shoppers to different landing pages. The categories will appear as tabs at the bottom of the ad.
4️⃣ Drive In-Store Purchase Activity
For ecommerce brands with a brick-and-mortar presence, there's a new way to drive in-store traffic and purchases.
This new promotion type will allow advertisers to target people most likely to shop in person by looking at their past engagement history and location settings.
5️⃣ Targeting tourists
If you’ve been searching for flights to New York, don’t be surprised when you start getting Meta Ads about stores near your hotel. ✈️
Meta is targeting winter break tourists so brands can capture seasonal sales. Advertisers can now target users who are in the middle of trip planning and looking for things to do in a particular city.
Which Meta update are you most excited to test?
👀 Highly Engaged Audiences, Intuitive Targeting, Real-Time Results—Is This Your Next Unlock?
Roku Ads Manager makes it easy to bring your campaigns to life on TV. With intuitive targeting and measurement tools at your fingertips, you can drive results in real-time as you reach highly engaged audiences on premium, ad-supported content. 🎯
Simply:
1️⃣ Create your account
2️⃣ Choose your objective and target audience
3️⃣ Upload your creative for approval
4️⃣ Launch, measure, and scale your campaign
Plus, Roku’s interactive Action Ads allow consumers to engage directly with your ads, even shopping right from their Roku remote. 🛍️
Set up your first Roku Ads Manager campaign today and discover performance with every ad you run. 🚀
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🎉 CELEBRATE THIS!
🍺 Sept 28: Drink A Beer Day, Save Your Photos Day, Poke Day
💗 Sept 29: National Coffee Day, World Heart Day, Silent Movie Day
🫒 Sept 30: Pet Tricks Day, Mud Pack Day, Extra Virgin Olive Oil Day
🎶 Oct 1: Music Day, Black Dog Day, World Vegetarian Day, Pumpkin Spice Day
🥬 Oct 2: Kale Day, Pumpkin Seed Day, Walk To School Day
💅 Oct 3: Mean Girls Day, Techies Day, Boyfriend Day
😀 Oct 4: Improve Your Office Day, Cinnamon Bun Day, World Smile Day
📈 SEARCH SURGE
Trending This Week: Moo Deng
Why is this happening? This baby pygmy hippo has become an internet sensation and has gained over 2.8 million followers on the zoo’s TikTok page. The two-month-old animal has become so popular that the zoo limits viewings to five minutes. 🦛
Who should hop on this trend: Brands like Sephora Thailand already feature the animal in their campaigns, encouraging customers to ‘wear your blush like a baby hippo’ to highlight pink cheeks and create a youthful appearance.
⚡ QUICK HITS
📺 Try interactive CTV ads built for performance. Roku's interactive Action Ads lets viewers use their TV remote to learn more about your product and even check out on-screen thanks to Roku’s new Shopify integration. Learn more about Roku Ads Manager. *
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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