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Good morning,
TikTok is looking to highlight products in their Holiday Emporium Gift Guide and offer brands some exposure on the app.
The catch? You need to be spending a lot on TikTok ads to apply.
More on this story below!
Here’s what you’ll find in today’s DTC:
🧑🎄 Meta made a holiday ad checklist, so you better check it twice.
⏱️ Why your site’s load time matters and how a slow site impacts conversions.
✏️ And…startup life can be grueling, but changing your mindset can make things easier.
You’re reading this newsletter along with new subscribers from: Cedar Centre, Zapier, and Pixis AI. 👋
🚀 Case Study: SellCord’s Expertise Drives Success for Simpli-Magic on Walmart.com
🫧 Simpli-Magic, a manufacturer offering a range of high-quality commercial cleaning and household products, sought out SellCord’s services to expand their ecommerce presence.
As a Solution Provider for Walmart Marketplace, SellCord is a full-service agency exclusively focused on Walmart.com. Their expertise includes guiding brands through every step of the Walmart selling journey, from initial onboarding to ongoing management. 🌟
In this case study, read the approach SellCord used to jumpstart and scale Simpli-Magic on Walmart Marketplace. 📈Not yet a Walmart Marketplace Seller?
* sponsored
We’re about to enter Q4, so it’s time to plan and test your ad creatives to determine your top performers.
Meta recently shared a handy holiday ad checklist for advertisers.
Here’s everything you need to do to optimize your ad account and set yourself up for a successful Q4!
✅ Identify key moments and holidays: Along with Halloween, Thanksgiving, and Christmas coming up, see if there are any other holidays or moments you can capitalize on.
✅ Start ad campaigns now to capture early bird shoppers: Over half of shoppers start their holiday shopping in October, so now is the perfect time. Don’t wait!
✅ Start creating curated gift guides! Capture shopper’s attention and a specific audience segment. This is a great way to help customers who need more inspo on what to buy. 🎁
✅ Prevent ad fatigue by creating a variety of creative assets: Having a diverse ad mix (e.g., videos, images, carousels) keeps things interesting so you can hold the audience’s interest.
✅ A/B test different messaging styles: Test different messages and visuals to discover which variables perform best to help lower your costs.
✅ Take advantage of AI: Use Meta Advantage+ shopping campaigns to drive online sales more effectively and acquire new customers.
✅ Set up Advantage+ catalog ads: Promote relevant products from your catalog to people who looked at your website or app.
✅ Set up Conversions API: Improve campaign targeting and accurately measure your ad performance
✅ Engage with customers: Chat with customers through Messenger, IG, or WhatsApp to build rapport with festive season shoppers. 🧑🤝🧑
✅ Try lead ads to gather customer data: Gathering more info about your customers before the festive season starts will make retargeting easier.
😵💫 Feeling Lost In the Game of Cross-Channel Marketing? Discover Your Next Touchdown with This Winning Playbook
Ever feel a little lost, drifting through endless digital channels, worried your brand is blending into the background? 😶
It's time for a comeback. Dotdigital is here with winning insights in their Marketer’s Channel Playbook.
Unlock your steps to success on the key channels that impact your customer journeys. 💥
Download the playbook and discover:
Discover your next winning play.
⏱️ Hurry! Load Time Matters
Pilothouse suggests a few things to tweak for optimal growth during Q4 as we enter DTC's most lucrative time of year.
One of them is page speed.
Brands like to think that a great product alone will lead to sales, but load time is a huge factor in whether you capture that conversion or not.
If a customer has to wait too long for a web page to load, they will most likely abandon their cart. 🏃
When a page loads slowly:
Brands make the mistake of thinking that a website needs to encompass all the brand’s experience on a webpage – all that extra coding makes the website heavy and slow to load.
An important thing to remember is that a consumer purchasing online is different from a consumer shopping in stores.
An online shopper values efficiency, information quickly to load and checkout ease. 🛒
Meanwhile, an in-person shopper values the in-person interaction and longer-form purchase experience. 💬
Long story short – find a way to eliminate heavy coding and Java scripts that are slowing your website down, or be prepared to sacrifice sales for every extra second of load time!
📺 The Democratization of Connected TV – Roku’s Self-Serve Ads Manager is Here
In this week's episode of the DTC Podcast, we delve deep into the intersection of technology, data, and television advertising with Peter Hamilton, Head of Ad Innovation at Roku.
If you've been looking for a way to take your brand to the next level and break free from the constraints of Meta and Google, Roku Ads Manager offers a sophisticated, scalable solution for DTC brands ready to master the big screen. 🎬
We chat through:
If you're ready to expand beyond digital and see what TV can do for your brand, you can:
Listen to the full episode here. 🎧
OR
Starting a company is hard. There will be more tough days than easy ones, but being grateful for those 2% days can make all the difference. ☀️
💸 MERGERS & ACQUISITIONS
⚡ QUICK HITS
🤑 Ready to increase email revenue by 20%? Top brands like NuStrips, Particle, and Javy use Optimizer to generate and A/B test emails at scale. Get your FREE month trial here! *
🚨 Your competitors are already using this for their Q4 UGC. Find your micro-influencer partners and get the best performing creators and assets that convert with minisocial. Try minisocial here. *
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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