Good morning,
IKEA is now getting into gaming.
Fans of the Swedish brand can explore a virtual store called ‘The Co-Worker Game’ on Roblox starting on June 24th.
As a fun way to build buzz, IKEA is currently accepting job applications for those who want to work in the online furniture shop. There are ten paid positions up for grabs.
Some job application questions include: how do you feel about being turned into pixels? And what would you do if we ran out of pixelated hotdogs in our bistro? 😂
Here’s what you’ll find in today’s DTC:
😎 Meta is making these changes to Facebook to attract younger users.
⚡ Learn how to integrate Klaviyo with Meta and seamlessly create lookalike audiences for your next ad campaign.
👀 How brands are boosting their margins with effective inventory management.
❌ And…don’t make this common mistake when running email marketing flows.
You’re reading this newsletter along with new subscribers from: Little Flour Baked Goods, VB Cosmetics, and Eargasm. 👋
🤔 Can Meta Lure Gen Z Back To Facebook?
Meta recently posted a Future of Facebook post outlining its vision for the company’s future.
Its main mission? To bring younger users back together using AI so they can compete with popular apps like TikTok.
The platform has been aging throughout the years and is now best known as a popular social media site for Millennials and Boomers, but Facebook emphasizes that features like Marketplace, Reels, and Groups are beginning to attract younger people.
Here are the surprising stats:
Here are the changes Facebook is making to attract younger users:
Why brands should take note:
Meta’s push to attract a Gen Z audience onto their platform means advertising opportunities for brands selling to a younger demographic.
Brands also have several different touchpoints to connect with customers. They can tap into Facebook Groups or use Marketplace to promote products and position them as necessary for important life transitions like moving away to college or decorating an apartment.
It’ll also be easier for brands to connect with influencers on Meta since the platform will incentivize them to create. Meta’s improved video capabilities will make creating organic content or ads that capture the user’s attention and increase engagement easier.
❓ Can Facebook win back younger users?
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🔧 Integrating Klaviyo Audiences with Meta
If you're using the email marketing software Klaviyo and running Meta Ad campaigns, you'll want to read this.
There's a seamless integration between Klaviyo and Meta that allows you to easily share lists and segments from Klaviyo that can be used for targeting and creating lookalikes on Meta.
Here's how to set up the integration in six easy steps:
1️⃣ Log into Klaviyo and navigate to the menu at the bottom left of the screen, then click on "Integrations"
2️⃣ From here, click "Add integration" at the top right of the screen.
3️⃣ Then search Facebook and select the Facebook Advertising integration.
4️⃣ You'll be prompted to connect your ad account and page. Follow the prompts on the screen to connect your account.
5️⃣ From here, you'll see a screen similar to the one below.
The left column allows you to choose a segment from Klaviyo and on the right, you can select an audience to sync the lists to or create a new audience in Meta. ⚡
6️⃣ Click "Update settings" on the bottom right of the screen to finish syncing the audiences, and you're all set!
To check that the audiences synced correctly, head into the audiences tab in Meta and look for the audience names.
Under the audience name, they should have "Synced from Klaviyo's Facebook Advertising integration," similar to the screenshot below. ✅
The Pilothouse Meta team recommends syncing these core audiences for the following use cases:
There's also the option to add Klaviyo users who have been active on-site, added to the cart and initiated checkout to add these into exclusions for prospecting or retargeting these audiences.
Give this a try in your account to find more qualified customers and leverage your owned audiences.
😎 Boost Your Margins with Effective Inventory Management
This week on the DTC Podcast, we’re diving into a topic that's critical for every ecommerce brand: inventory management.
We chatted with Pauline Shiu from Finale Inventory about why businesses need effective and streamlined inventory management in order to thrive, not just survive.
This pod is a treasure trove of insights for any brand looking to optimize their inventory processes and improve their bottom line.
We chat through: 👇
As you prepare for the upcoming Q4 rush, having a robust inventory management system in place is crucial. If you want to know how to stay ahead of the inventory management curve to set yourself up for busy-season success…
OR
Listen to the full episode here. 🎧
P.S. Listen to the end for an exclusive DTC listener promo code. 👀
💸 MERGERS & ACQUISITIONS
🌐 IN THE SOCIAL SPHERE
Don’t set and forget your email flows! A common mistake brands make is not A/B testing their automated flows. Tweak your copy, design elements, and CTAs to increase your leads and conversions.
⚡ QUICK HITS
🛒 Your ecommerce needs, all in one place! Hook Logistics does your sourcing and fulfillment while their sister company Diamond Hook provides web, brand, and growth services. Book a call with HL or DH here. *
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Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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