Good morning,
Happy Friday! 🎉 We’re back with another edition of the DTC Summer Series Newsletter Takeover!
This week, hear insights from Oren Schauble on the culture of content and modern brand building.
🚨 P.S. If you haven’t snagged your ticket to our C-Suite Mastermind this September 18th-19th in Victoria, BC, don’t wait! Get yours today. 🚨
Here’s what you’ll find in today’s DTC:
🔍 Strategy, virality, and the hunt for what’s next. The culture of content and modern brand building with Oren Schauble.
📈 And…split screen matching videos are now trending. Test this out to make your short form videos stand out!
You’re reading this newsletter along with new subscribers from: SONIFI Health, Spin Master Shop, and Two Chicks Cocktails. 👋
🎨 Creative Is At The Top Of Most DTC Brands' ‘Need to Get Right’ List
Attention spans are shrinking, making creative your one shot to make an impression.
Will viewers remember your brand? Will they talk about your creative? Will they click and convert?
Take our quick survey to share:
We'll use this info to understand our readers' challenges and offer solutions in upcoming newsletters. 👏
Complete this four-minute survey for a chance to win a $250 Amazon gift card.*
*Limit one entry per person. There is no purchase necessary to enter the sweepstakes for the creative survey. One winner will be randomly chosen to win a $250 Amazon gift card (or equivalent). Entrants must be located in the US, Canada, UK, Ireland, Australia, or New Zealand and enter the email address used to subscribe to DTC Newsletter to be eligible to win. Winner will be notified via email.
🤩 Strategy, Virality, and The Hunt For What’s Next
Every day I talk to creators and brand owners, over and over, an endless cycle of strategy, virality, and the hunt for what's next.
The conversation that happens the most, and is also the hardest to impart to brand operators, comes down to scale of content.
Most brands, especially older ones, just can't fathom the sheer potential of:
Brand owners can't picture or imagine a business with a culture of content that consumes their company and leans into the era of modern brand building.
We're squarely in it, but it's too foreign for many to understand, and those that do are already down the runway and taking off.
By day, I'm walking through this with brand owners, but in my dms I'm having the same conversations with designers, marketers, founders, and creatives of all kinds who are asking, "How do I navigate all this in my career?"
Overnight, personal brands are everywhere, video content creators are popping off left and right, and LinkedIn influencing is rocketing.
We've had two years of social media manager memes about how they now have 10 jobs.... But the same goes for brand strategy and creative direction, now two of the hardest jobs possible in the idea-driven marketing economy.
Not just because of the sheer number of channels, the radically aggressive uptick in the number of deliverables, or the shifting nature of strategies by the week... But because you have to explain and justify all this to team members that are increasingly removed from the speed at which internet marketing is changing.
The most important thing I say is that the new portfolio is on social.
The new LinkedIn is your network of choice. No one knows what role someone really played in the work they list or the company they came from, but it's hard to fake an understanding of how content moves on the internet.
A video post a month, an email newsletter a quarter, a beginning contribution to the flywheel of short-form or long-form content. A moment to reflect, in public, on your contributions, what went well, and what you'd do better next time. Education, network, and acknowledgment that we'll likely be creating forever as an extension of selling online.
Whether you're a master of spreadsheets or Canva, if you're sharing your story in a fashion that gets views, you have a leg up in establishing your future. A first client at a new endeavor, a first customer at a new venture.
For anyone in DTC, I'd take a moment to reflect on where you can create instead of consume.
Look at how your company culture can shift to enable more storytelling within it and more scale on what's posted outwards.
Make a deliberate plan on how you can connect those engaged with your content to real-life community, how you can shift the pillars of how you market yourself and your company to where everything is headed.
- Oren
🌐 IN THE SOCIAL SPHERE
What's trending: split screen matching videos. 📈
More and more brands are hopping on this content trend to show off their products in short-form videos using two different clips playing simultaneously.
This is a great time to revisit your B roll for some unused gems! 📸
The benefit? Using a split screen, you can show off a range of product features in a shorter time frame.
Zoom in on your product's unique design, do a demo, or show how the colorway matches other surrounding objects for a fun and engaging video.
💡 You can even throw in a few random aesthetic shots that pair well with your brand personality to keep the audience engaged and on their toes!
📅 MARKETING EVENTS
Female Founder World - A transformative event for female entrepreneurs and marketers, offering expert-led sessions on content strategy, SEO, and social media in a supportive, empowering environment.
🗓 Sept 5. 📍🇺🇲 Los Angeles, USA. 🏢 Conference. 💰 $70
eCom North: eCommerce Conference - Ecom North is a leading event for Canadian ecommerce entrepreneurs, offering expert insights, networking, and tailored content to help businesses scale and thrive in a competitive marketplace.
🗓 Sept 6. 📍🇨🇦 Toronto, Canada. 🏢 Conference. 💰 FREE-$5000
C-Suite Mastermind - An exclusive, intimate event for 50 DTC brand founders and executives, featuring mentor-led presentations, panels, and workshops focused on growth strategies, performance marketing, and brand scaling, combined with unique networking and coastal activities.
🗓 Sept 18-19. 📍🇨🇦 Victoria, BC. 🏢 Conference. 💰$1,995
SEE ALL FUTURE EVENTS
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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