What we want: the platforms to go back to normal.
What we get: a potential ban on TikTok. 🥲
Good morning,
The AI chatbot wars are heating up as Anthropic’s Claude 3 proves it can outperform ChatGPT-4 and Gemini Ultra in categories like common knowledge, graduate-level reasoning, and problem-solving math.
Although it doesn’t have any image or video generation abilities (yet), this is a sign that the AI battle will escalate in the coming months.
Anthropic has also released a prompt library for users (keep scrolling down for the link in our Quick Hits section!). 👇
Something tells us that OpenAI will drop ChatGPT-5 very soon… 👀
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Limitless Motoring, Honest Health, and Altman Luggage. 👋
Healthy soda brand Poppi recently launched a larger version of their gut-friendly drinks so price-conscious customers can get more sips for their dollar.
Which leads us to ask…
Is bigger better? 🤔
The answer: Yes!
These new 16 oz cans are a great way for customers to feel like they are getting more value for their money which makes this an attractive offering.
The brand makes it clear on its PDP how much customers can expect to save by purchasing larger-sized cans compared to their regular 12 oz cans.
Why this works:
The takeaway?
Launching a larger product size is a great idea if it aligns with customer needs and provides value.
Customers who have been asking for larger cans feel seen and heard and Poppi’s bottom line also benefits from this cost-savings strategy.
Hashtags like #TikTokMadeMeBuyIt and #HotOnSocial have the unmistakable imprint of influencer marketing and can put your brand next in line for the viral spotlight. 👀
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Are your ads underperforming?
One of the reasons could be because of the lack of creative diversity.
The Pilothouse Meta team has discovered creative diversity is the key to unlocking paid media growth. After much testing and research for the past year, it’s clear that having an array of creative assets is vital to a successful campaign.
Three reasons why creative variety is the key to success:
To create creative diversity, rely less on static images and incorporate video ads. Test organic lofi images over polished branded ones. Testing is key!
Tighten up your sales copy with this checklist!
This is a great reminder that the focus should always be on the customer pain points. Then position your brand or product as the solution before asking them to take action.
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🤖 Do you want to become an expert at prompting? Anthropic just released Claude 3 AI Prompt Library to save users time and provide more accurate answers to queries. View the prompt library here.
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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