Good morning,
The House is serious about banning TikTok from the U.S. after the majority voted 352 - 65 last week.
President Biden is already on board with the idea but the bill will need Senate's approval first.
Senate majority leader Chuck Schumer says they will review the legislation but did not give a definitive date.
If the TikTok ban does happen it will affect over 7M small businesses and 170 million Americans who use the app. Stay tuned as we continue to follow this story.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Kudos, Stinger Solutions, and StockX. 👋
Advantage+ shopping campaigns are an integral part of Meta's product suite.
However, the Pilothouse team recommends that SMBs do not rely solely on Advantage+ shopping campaigns when trying to scale profitability on Meta.
While Advantage+ uses advanced machine learning algorithms to connect advertisers with valuable audiences and is easy to set up (compared to traditional manual campaigns), there are a few drawbacks as well.
Here are 3 reasons why Advantage+ shopping campaigns might not work for your business:
So while Advantage+ shopping campaigns have powerful capabilities and simplest the set up process, businesses still need to oversee and provide strategic direction for campaigns.
The solution? We suggest running Advantage+ campaigns alongside traditional testing and scaling campaigns to help with the overall health and efficiency of your ad account.
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Who doesn’t love an honest review? 😂
Skincare brand Paula’s Choice highlighted a hilarious five-star review in a recent Instagram post which generated major discussion and laughs in their comment section.
The review about their new exfoliant reads:
Smells like feet but works like magic. 🦶
The smell is bad, like vinegar salad dressing and feet. But my skin has never looked better.
The brand used this as an opportunity to connect with their audience but also reaffirm their beliefs in the importance of going fragrance-free.
In the caption, the brand explained that they chose not to mask the smell with artificial fragrances and how it’s “a trade-off for getting the benefits of an effective and expertly formulated skincare product.”
The response?
The post drove lots of social engagement and customers quickly echoed similar opinions in the comment section.
While the new exfoliant doesn’t smell the greatest, it does deliver on results! 💯
The takeaway?
We love Paula’s Choice’s lighthearted response to customer feedback. The brand does a great job of being transparent with customers and setting expectations.
💡 Have a look at your review section and see if there are any honest gems you can see for your next social post! It’s bound to drive engagement and catch people’s attention.
Coffee liquor brand Kahlúa takes a cheeky shot at Guinness in their hilarious St. Patrick’s Day ad campaign.
Guinness has long been the drink of choice on St. Paddy’s Day but Kahlúa wants consumers to change their consumption habits and opt for something different.
Kahlúa’s UK survey claimed some interesting stats:
Kahlúa’s campaign popped up around pubs in the U.K. and Ireland with the message ‘St. Patrick’s Day Called, It’s Bored of Stout’ and also created this funny commercial to make a strong push for the new favored drink, an Irish espresso martini.
Fans who want to taste the drink can enter here. Kahlúa will cover the tab for the winners by Venmoing them afterwards.
Why this campaign works:
Instead of making this holiday centered around drinking Guinness, the ad’s message emphasizes enjoying your drink of choice.
It’s a risky move to go up against a huge brand like Guinness but Kahlúa's push against the conventional norm made it easy to fall in love with their campaign.
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Making time for breaks is crucial if you want to be a high performer and bring your A game. Here are some valuable tips to avoid burnout if you’re feeling the pressure. 👇
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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