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Good morning,
We have a Big Weekend ahead!
In the next few issues, we’ll be sharing BFCM tips (like how to prepare for the uptick in holiday traffic and ways to reduce churn during checkout).
So make sure to treat our newsletter like a chocolate advent calendar and open each one for surprise goodies.
Here’s what you’ll find in today’s DTC:
😍 Learn about how Oreo’s winning personalization recipe attracts Q4 shoppers.
🚀 Want explosive growth? Learn how Pilothouse helped a client grow quickly within just 30 days.
⛸️ Are you skating on your sales tax compliance?
🛠️ And…thanks to this Shopify App Store update, your branded search terms are protected from competitor ad bids.
You’re reading this newsletter along with new subscribers from: Helly Hansen, Gita Sporting Goods, and Moe’s Original BBQ. 👋
👉 Psst… How Does a 50% Drop in Cost Per Add-To-Cart Sound? It’s Time To Create Content that CONVERTS
How does minisocial help you create content that converts?
By combining the power of micro-influencer activations with high-performing UGC creation.
minisocial has helped thousands of brands produce content that drives engagement, boosts conversions, and goes viral. 💥
👀 Join top brands like Plant People, immi, Imperfect Foods, and Topicals to see results like:
With minisocial, it’s simple:
That’s it! Seamlessly activate 10, 25, 50, or 100 micro-influencers with zero hassle. 😎
Unlock the UGC your brand needs to thrive!
Take advantage of the DTC discount and 2025 pricing while you still can and…
* sponsored
😍 How Oreo Leverages Personalization On Their Site
Oreo has recently made some big changes to its site...
After migrating to Shopify, the iconic cookie brand created a fun and modern DTC experience for customers to purchase customizable cookies while building brand affinity and increasing conversion rates.
Here’s how they did it:
Target the right keywords: As part of their SEO strategy, they targeted keywords like ‘personalized gifts’ to target holiday shoppers looking for unique items and getting more traffic to their site.
Grow mailing list: Visitors who click on the site are immediately greeted with a pop-up with a compelling CTA: ‘Get 10% off custom Oreo cookies’ if they share their email addresses. This is a great way for Oreo to retarget these customers later on for future events and product launches.
Easy to Find CTA: At first glance, it’s easy for customers to find what they are looking for since the animated gradient CTA button to customize cookies is at the top of the fold and easy to spot.
Easy to follow one-pager: From here, customers can enter the OreoID customization platform and select their desired creme filling, sprinkle color, and add an image plus their choice of packaging (either a gift bag or a clear bag for corporate events).
The landing page is easy to follow with tons of visuals. On the right hand side, customers can see in real-time their custom product comes to life.
Gamify the experience: Once shoppers finish customizing and hit the checkout button, they will be greeted with a shower of confetti over their personalized creation, giving customers that dopamine hit for a job well done and getting them even more excited to purchase.
The takeaway?
Plan to tweak your website copy in Q4 to appeal to holiday shoppers looking for unique and customizable gifts.
With the surge in traffic, this is an excellent opportunity to grow your mailing list and retarget those holiday shoppers later on.
🌱 How Plant People Achieved a 400% ROI with minisocial
What’s the secret to Plant People’s explosive growth? 🤔 Micro-influencers and UGC magic, courtesy of minisocial!
Back in 2022, Kaylee, Plant People’s marketing director, needed a solution—more influencer partnerships, more native video content, and less time spent managing it all. Enter minisocial.
The Results?
✅ 400% ROI
✅ 30% boost in ROAS
✅ $10,000+ EMV on TikTok
✅ A surge in organic search volume
minisocial paired Plant People with curated micro-influencers who delivered authentic, high-impact content that their audience loved. 💥
Want to learn more about how the partnership yielded these results?
* sponsored
🚀 Step by Step Guide on How to Achieve Explosive Shopify Growth
Back in September, the Pilothouse Meta team started working with a brand. In just 30 days they were able to help the brand achieve 537% YoY growth.
How did they grow the brand so rapidly? Here’s a breakdown of what they did.
From here, the team plans to continue applying learnings with new contrast creative tests that will continue fuelling the algorithm, along with diving more into post-click testing.
Product market fit also played a significant role in the YoY growth for this brand. It is a highly relevant product, and the strong brand story largely contributed to its success over the last 30 days. The teams are excited to scale through the rest of Q4.
Are you interested in growing your brand this holiday season?
Connect with the Pilothouse Meta team today to explore your options.
⛸️ Are You Skating on Your Sales Tax Compliance? Simplify Sales Tax with Avalara's Meg Higgins
Did you know an unsliced bagel in New York is non-taxable, but slicing it triggers a tax? 🍩
Or that a Reese’s Cup might be taxed differently than a Twix bar because one contains flour and the other doesn’t? 🍫
What about the fact that orange juice is taxed more than 300 different ways in the U.S. ALONE? 🍊
This week on the DTC Podcast, we were joined by Meg Higgins, Senior VP at Avalara, to uncover how Avalara helps merchants simplify tax compliance—making what could be a painful process seamless and scalable.
Listen to learn:
There are 14,000 U.S. sales tax jurisdictions alone, if you’re going cross-border, that number only increases…
To make sure you’re staying compliant in the ever-evolving tax landscape, you can:
OR
Good news for Shopify brands: you don’t have to worry anymore about competitors bidding on your branded search terms.
The Shopify App store will now show your app above any ads.
⚡ QUICK HITS
📆 2024 is almost over, what’s the next move? Set your brand up for a massive 2025 with minisocial’s UGC and micro-influencers who move the needle. Get 15% OFF for the rest of the year. *
💸 MERGERS & ACQUISITIONS
📅 EVENTS
Lead Generation World - This event typically attracts hundreds of attendees keen to explore new lead generation techniques and best practices. Participants can expect to delve into topics such as data-driven marketing, conversion optimization, and emerging technologies that impact lead generation.
📅 Jan 5-7, 🇺🇸 Miami, USA 💰 $995-$1345
CES 2025 - This conference serves as a platform for leading companies and emerging startups to showcase their latest innovations, advancing discussions on trends shaping the future of technology. Attendees can expect to delve into topics such as smart home technologies, sustainability, artificial intelligence, and the evolving landscape of digital media.
📅 Jan 7-10, 🇺🇸 Las Vegas, USA 💰 Register To Attend
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored or affiliate content.
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