Good morning. Here’s to another day of freezing temperatures and fiddling with the thermostat. While you’re getting your morning brew ready, here’s the key headlines for the day.
Let’s dive in: 👇
Are you looking for an impactful way to reach your local target demographic? If you answered yes, On Touch Go is your new solution. ✅
On Touch Go is an online self-serve platform that allows you to connect with your target audience wherever they go. The powerful location-based targeting, scheduling, and measurement capabilities can help drive awareness, foot traffic, and engagement.
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Marketers know attention spans are getting shorter and shorter. Meet your target audience where they are with high-quality media for a lasting impression.
If you've been searching for something new, take it for a spin! They offer millions of impressions per day, nationwide, and you only pay for impressions that are delivered.
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Advice from WarpDrive's Director of Product, Brett Turner:
Tip 1: Comparison helps with conversions: Use comparison tables as a way to communicate your product's value.
Compare your product against your competitors or other product offerings in your lineup.
For searches, some of the more common queries customers make in the decision-making process is ‘How does [this brand product] compare to [competing brand product]. 👀
Make it easy for them to find this info so potential buyers feel confident about their purchasing decision.
Tip 2: Test and segment your pages: You don’t want to use the same copy for different audiences. Every audience has different pain points, so tweak your copy and visuals according to their needs.
Here’s a methodology you can try: Treat your offer as your campaign, your page experience (e.g. landing page) as your ad set and the content within that page (headline, copy, images) as your ad. And then test away.
Top DTC brands like Four Sigmatic are using Treat's AI to generate high-res on-brand creative for a fraction of the cost (and time) of traditional product photo shoots. 🎉
Brands provide Treat's AI their product images along with a creative brief and receive stunning creative each month. Your ad campaigns, product pages, emails, social posts, and blog content are covered. 👌
With Treat, you can:
Treat's AI learns your brand, then equips your team with an endless stream of captivating creative that'll resonate with your audience.
Join The Early Access Program to Get Started
Have you ever tried to download an image from a website, and the only option available is to save it as a .webp file?
Unclench your jaw and shoulders and check out this Save Image As Chrome Extension that will fix all your image conversion problems.
With one right-click, you’ll be able to save an image as PNG, JPG, or WebP, all in a context menu displayed over the image.
From converting an image for a website to sending a meme to your office Slack channel, this extension will help you meet the deadlines and get the laughs.
If there's one thing we've learned over the years, it's that even the slightest friction can negatively impact conversion.
And while PDPs and checkout carts have been endlessly optimized, the search and discovery process is still a bit of a PITA (or pain in the… well, you know what we mean).
But thanks to the rise of generative AI, both platforms and brands are now rolling out the digital red carpet, making our shopping experiences less "needle in a haystack" and more "personal concierge."
Using LLMs like GPT-4 and PaLM 2, companies are now offering an even more seamless and frictionless (and dare we say fun?) online shopping experience.
To explore how companies like Google, GPT-4, Amazon, Showroom, and Shopify are leveraging artificial intelligence to enhance their product search and discovery features, click here.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
👀 Do you wish you could answer your customers' questions faster and fully resolve queries without agents? You can with DigitalGenius – the AI-powered customer service automation platform built just for retailers. *
🔍 Meta announces they’ve added a keyword search feature for Threads and will launch Threads in Europe later this month, signaling they have high hopes for the microblogging platform.
🥱 Today’s consumers don’t have subscription fatigue, they’re just over boring subscription offers. Discover how leading brands keep customers engaged with the 2023 Benchmark report on retention. Get the free report. *
🤖Hate writing resumes? Linkedin has released a new AI tool for premium subscribers that makes it easier than ever to update your profile and showcase your accomplishments.
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Would this:
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, Randy Ginsburg, and Michael Venditti. Edited by Eric Dyck.
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