Happy Monday! Look alive people, only 14 more days until the jolly guy shimmies down the chimney! Speaking of the holidays, don’t forget to check those pesky shipping cutoffs from the brands you’re planning to order from.
Here’s what’s happening in the world of DTC today:
1️⃣ Have evergreen statics that you think could use a little holiday spice? Check out these three tips and tricks to add a festive spin on your ad library.
2️⃣ Amazon delivered 1.8 BILLION same or next-day packages by July this year. Checkout the full list of merchant fees and reductions upcoming in 2024.
3️⃣ TikTok released their 2023 year in review highlighting top videos, creators, and sounds. Keep scrolling to check it out!
Let’s dive in: 👇
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It contains 11 use cases based on the tactics of real-world brands that use Klaviyo to power smarter digital relationships.
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Welcome back to another DTC x Pilothouse Studios Creative Corner.
While you might be ready to relax now that Black Friday and Cyber Monday are over, it's important to keep that momentum going as we head into the rest of the holiday season!
Today, we've got three easy hacks that will assist you in quickly pulling together some last-minute holiday creatives.
Enough fa-la-la-ing around, let's dive in. 👇
Colorfil – Rebuild Past Winners
Tip number 1!
(Re)work with what you’ve got!
One of the easiest ways to pull together new festive creatives quickly is to rebuild your existing winning ads with a touch of holiday flair. ✨
It's easy to forget that you don’t always have to reinvent the wheel. Winners are winners for a reason, so why not run with what you’ve got (and know it works)?
This ad for Colorfil is a great example. The ad uses a captivating combination of quirky imagery, vibrant colors, and bold text that places the product at the forefront, grabbing viewers' attention and stopping the scroll.
Now, envision taking this proven formula and injecting it with a dose of holiday spirit.
Replace the everyday nose with jolly old Santa Claus, drape the backdrop in a striking holiday red, and tweak your messaging to align with any specific holiday promotions or themes.
It's a recipe for instant festive appeal that will have you dashing through your to-do list.
However, it's important to recognize that merely incorporating festive figures and colors won't automatically set your brand apart. The true magic lies in the context. 🪄
Take, for instance, the use of Santa Claus in a scenario you wouldn't typically expect – sniffing stinky air. It's festive, yes, but also delightfully unconventional. This unexpected twist not only captures attention but prompts viewers to pause and engage in creating a memorable moment that distinguishes your brand from the festive advertising clutter.
For more tips and examples to refresh and brighten your holiday creatives, click here!
So you know you have customers that want to buy from you again… But how do you identify and target them?
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Last week, Amazon provided an update for US merchants. The memo highlighted that by July of this year Amazon had delivered more than 1.8 billion packages with same or next-day shipping, nearly quadrupling from2019.
They go on to highlight a number of changes upcoming in 2024. Some of these changes include:
For more details on the above changes and additional happenings in the world of Amazon, check out the official release here!
Just like your close friends' Instagram stories, consider giving your top email subscribers the inside scoop on your brand.
VIP/early access to a promo. ✅
Special discount codes for top supporters. ✅
An exclusive message from the founder. ✅
We dig it.
🤑 Use your leftover Q4 budget for fresh content in Q1. Easily get content that converts with minisocial's fully-managed creator campaigns. Click here to check it out. *
🎉 Check out the TikTok 2023 year in review! You’ll find top creators, videos, trending sounds, and more. Click here to view.
🔑 Unlock the secrets and tactics behind subscription success. Discover how top brands keep subscribers engaged. Get the 2023 Benchmark report for retention strategies and data-driven insights. *
🌌 McDonalds is launching CosMc’s, a concept by McDonald’s, emphasizing hyper customization in its offerings. McDonald’s described CosMc’s as a blend of unique beverage creations and a limited selection of food items.
💎 The New Marketing Channel Quietly Outperforming Paid Social. Get ready to acquire new customers and generate thousands of sales per month at or below target CAC. Explore Nift’s case studies or book a demo with a Nift rep! *
👀 If you’re all caught up on the TikTok 2023 year in review, checkout the predictions in their 2024 trend report. What’s next on TikTok in 2024?
Nothing better than the classic, please see above for my last email. 😂
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Eric Dyck.
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