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Good morning,
Hey everyone, It’s Eric, co-founder of DTC Newsletter and host of the DTC Podcast…
We ran some numbers and found that only 9.8% of DTC readers also listen to the podcast. Our goal is to get that number up to 20% in the next 30 days. Can you help us? 👀
If you’re reading this, and don’t listen to the podcast, but value what we do here at DTC, please take a moment to do the following:
I’m gonna check back in soon to see if we’ve moved the needle. 🎧
Here’s what you’ll find in today’s DTC:
🪄 Shopify just released over 150 new products and updates for their Summer 2024 Edition. Here are a few of the top tools you can explore now. 👇
💰 Alpha Lion’s Head of Growth shares the importance of omnichannel marketing and how premium brands can succeed without discounting.
💡 And…how to win the content game. You might not like this but it’s the truth.
You’re reading this newsletter along with new subscribers from: Sole Wellness, POP Fit Pilates, and Beyond The Bean. 👋
🥱 Your PDPs Are Yawn-Inducing and Uninspiring…
Be honest, are your PDPs image galleries just photos on blank backgrounds? Are your product descriptions just a place to inject as many keywords as possible?
If they are, you’ve got some work to do.
If they’re not, you’ve probably still got some work to do. 🙃
It’s time for brands to ditch the boring, bland product images in your PDPs. Why? Because they’re not doing what you think they’re doing. In fact, they might just be doing the opposite…
Your PDPs are your chance to leverage storytelling and help your customers engage with your product like never before. Use the space to craft stories, tap into emotions, and illustrate your product's real-life value.
Use eko’s FREE guide to learn how to:
*Sponsored
* sponsored
🪄 More Shopify Magic and Changes to Checkout
Shopify just released its Summer Edition update, which contains over 150 new products and updates for merchants, making the platform more powerful and intuitive than ever.
President Harley Finkelstein shares this year's summer theme is 'Unified' since all great software is unified.
"That's why we are bringing everything together under one roof, making all parts of our platform work together even more seamlessly."
Here are some of the top updates you need to know and take advantage of:
Explore more cool Shopify updates on this interactive page.
👀 Imperfect Foods, Plant People, Ceremonia, and Quip Have A Never-Ending Library of Content
What would that mean for your brand? Having a never-ending, yes never-ending, library of content.
Why don’t you find out? 😏
Meet minisocial: The go-to content solution for brands looking to limitlessly maximize their content production.
minisocial’s fully-managed solution partners your brand with high-quality micro influencers who produce fully-licensed content and share it with their followers! The best two-in-one solution out there.
Plus with no long term commitments, simply give a project a try and see how much it can move the needle. 📈
Mention DTC to take your 15% off your first project!
*Sponsored
* sponsored
🎧 Sarah Carusona Tames The Omnichannel Beast for Alpha Lion
In our latest DTC Podcast episode, we have the pleasure of speaking with Sarah Carusona, former Head of Growth at OluKai and newly appointed fractional Head of Growth at Alpha Lion, a fast-growing performance supplement brand.
Sarah shares her journey from managing large marketing budgets at OluKai to her new role at Alpha Lion. We dive into her data-driven approach to omnichannel marketing, the importance of content in building a strong DTC brand, and the challenges of maintaining a premium brand without discounting.
Sarah explains, "I think that OluKai's stance on not discounting is admirable. And it was one of those things that when you would talk with different agencies and whatnot, they would always bring up discounting like a couple of times."
Catch Sarah at C-Suite Mastermind, Victoria BC, September 18-19➝ https://events.directtoconsumer.co
In this podcast, we cover:
👉 You can listen to the full episode with Sarah here.
🌐 IN THE SOCIAL SPHERE
Being tenacious is key to winning the content game. Those who don’t quit will stand out.
⚡ QUICK HITS
📮 Did you know you can target cart abandoners with direct mail? With virtually 100% open rates and opportunities for personalization, direct mail abandoned cart campaigns typically drive 4-6x incremental ROAS! Try Poplar here. *
🎉 CELEBRATE THIS!
Celebrate these quirky holidays coming up!
Razor brand Flamingo recently took advantage of Pink Flamingo Day and celebrated with this hilarious office video while promoting a sale. 😂
📸 June 29: Camera Day, Mud Day, Almond Buttercrunch Day
🌠 June 30: Meteor Watch Day, Mai Tai Day, Single Mompreneur Day
🍦 July 1: International Joke Day, Resolution Renewal Day, Creative Ice Cream Flavors Day
👽 July 2: World UFO Day, I Forgot Day, Raspberry Cheesecake Day, Disco Day
☀️ July 3: International Plastic Bag Free Day, Stay Out of The Sun Day
🍳 July 4: Sidewalk Egg Frying Day, Caesar Salad Day
👙 July 5: Workaholics Day, Bikini Day, and Comic Sans Day
Need some creative inspiration on how to leverage these holidays? We asked our custom ChatGPT, ChatDTC, to develop a World UFO Day Meta Ad for a fictional dumpling brand, and this is what it came up with!
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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