DTC644: Three Spooky Halloween Ad Creatives

Good morning,

Are we about to get Threads ads soon? 👀

Some users who have checked their Meta custom ad reports and filtered by placement have spotted a new Threads feed option.

When is this happening? Meta hasn’t confirmed it yet but this leads us to believe they are testing it out.

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Here’s what you’ll find in today’s DTC:

👀 Feels like September just started, but Halloween promotions are already popping off. Here are three top-performing spooky ad creatives to test. 👇
👗 Learn how this French fashion brand Soeur uses this infinite scroll app and more to create a seamless website experience.
💡 And…why you should A/B test almost any business problem.

You’re reading this newsletter along with new subscribers from: RIVA & Co., The Honest Kitchen, and Penfolds. 👋

Watch what Big Dot of Happiness, a party supply business in Menomonie, WI, attributes to its success on Walmart Marketplace. 👀

The woman-founded party supply company found grand success on Walmart.com.

According to Jill Schultz, Dir. Merchandising and Inventory, “Walmart has connected us with millions of customers that we would not have been able to reach otherwise,” and bring joy to millions of customers during their times of celebration. 🎉

Are YOU their next seller success story?  

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Join today and tap into:  

• 👥 a network of millions of customers
• 🚀 powerful, easy-to-use solutions designed for growth
• ✴️ Walmart’s omnichannel advantage

👗 How French Brand Soeur’s Site Brings in Six Figures

The French fashion brand Soeur’s minimal site may appear simple, but it does a great job of converting its customers while making it look ✨ effortless. ✨

The site brings in an estimated $413K in monthly sales by using these Shopify apps that get customers ‘hooked’ and spending more.

Let’s take a peek at their tech stack:

1️⃣ EcomSend Pop Ups: Easily grow your email and SMS list using strategic opt-in or exit intent pop-ups.

Customize them to match your branding and attract sign-ups by adding incentives like discounts or spin-the-wheel pop-up games.  

2️⃣ Infi - Infinite Scroll Load: Make shopping on your site super addictive with this plugin.

With Infi, customers can see more products on one page without having to click away, and this increases the likelihood of them spotting the perfect item.

3️⃣ CartBot: Automatically add products and gifts to customers' carts when they add certain products or pass a specific cart value.

This plugin can also ‘remove’ gifts if requirements are not fulfilled.

This tool is a great way to increase customer satisfaction and raise AOV by offering attractive incentives.

Which brand should we spy on next? 👀

Reply back to the newsletter and let us know who you would like to see!

💥 Walmart Marketplace Accelerates Growth; Launches Category Expansion, Multichannel Solutions, and Omnichannel Innovations for Sellers

👀 Walmart leaders unveiled several initiatives to thousands of sellers attending Let’s Grow! 2024 Walmart Marketplace Seller Summit.

📈 Notable announcements from the summit include category expansion, multichannel fulfillment, and new features that simplify selling across markets.

Walmart Marketplace, one of the fastest-growing ecommerce platforms, continues to invest in capabilities and solutions to fuel seller success and offer customers an endless aisle of items they need, want and love. ✨

Learn more about the event and announcements.

⭐ Halloween Deals Started Earlier This Year

With the increase in price sensitivity over the past year comes a higher uptick in promo conversions, too.

Pilothouse is seeing a 60% increase in Shopify sales YOY with clients pushing Halloween collections and promos now in September, a whole month earlier than usual Halloween launch dates on paid.

Brick-and-mortar retailers in the U.S. are seeing a similar shopping trend and reporting record-breaking Christmas-level sales over Halloween products in stores now.

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The takeaway?

For brands, there's a HUGE opportunity to launch holiday season collections now on paid media, even if the products aren’t ready to ship through lead gen.

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Here are some top-performing spooky ad creatives for inspo:

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Cookware brand Anyday put out this simple black ad with a cobweb design to promote its Halloween sale.

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Big Blanket is promoting its Halloween collection, highlighting black and orange colors for Fall.

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Fellow’s elegant ad shows the silhouette of a witch on a broom to work that Halloween angle.

For brands that don’t have a holiday collection…try launching holiday-style ads and themed promos. Or even shape an existing product to fit the theme of the promo.

Now is a huge opportunity to capitalize on this high purchase intent hungry for the holiday season.

🌐 IN THE SOCIAL SPHERE

You’ve A/B tested your site, but did you know you can also do that for all your other business issues?

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Have you heard our latest podcasts?

• 🏜️Dosso Beauty Tackling Hair Deserts with Hypoallergenic Products
• 📧 AKNF 437: Mastering Email Marketing with Quadrant Framework
• 🐶 Ollie on The Role of Brand in Scaling a Pet Food Company
• 🦆 AKNF 435: Stocking the Pond and Planning for Q4
• 👟 How VKTRY Gear Achieved 240% Growth with Niche Marketing
• 🆚 AKNF 433: All In on Amazon v.s. Diversified DTC

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Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

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