Good morning,
Readers, have you given our new email podcast a listen?
This week’s episode is chock full of advice on how to win the inbox battle for BFCM, so make sure to hit the play button.
Here’s what you’ll find in today’s DTC:
☕ How Starbucks is building a more resilient business in the face of extreme weather and climate change.
🏆 In this exclusive C-Suite replay, Sarah Carusona breaks down how to build a growth plan that aligns with DTC challenges.
✏️ And…why it’s important to set boundaries even if it feels uncomfy.
You’re reading this newsletter along with new subscribers from: Quantum Lens Wellness, EveryHuman, and Green Leaf Clinic. 👋
💬 A Message From Pilothouse Co-Founder Kyle Hitchcox…
Pilothouse’s very best leaders are giving away $65,000 worth of premium consultation. 👀 5x Brands will get a FREE review and actionable recommendations that YOUR team can implement.
Based on your needs, each winner will get actionable takeaways from 2 of these teams: Amazon, Google, Meta, Retention/Email, Conversion Rate Optimization, and Creative/Brand/Content.
The Pilothouse expert team will show you how to:
✅ Improve conversion rates
✅ Get your traffic costs down
✅ Review your product content strategy
✅ Balance new customer acquisition alongside retention activities
✅ Make the most of 2024 and set you up for a strong 2025
✅ And a lot more …
Want in on the action? Follow these two steps to be entered:
1️⃣ Connect with Kyle on LinkedIn here.
2️⃣ Follow the instructions on this post.
Good luck!
☕ How Starbucks Is Weatherproofing Their Supply Chain
Starbucks is facing a critical issue this year. Global warming is wreaking havoc on its best-selling product: coffee.
Coffee prices are rising, and volatile weather can send Arabica bean prices even higher. 📈
The challenging scenario:
Brazil and Vietnam currently produce half of the world's coffee, but these countries have been devastated by extreme weather and droughts this year.
The extremely dry weather in Brazil has caused Arabica bean prices to skyrocket, the highest ever for Starbucks since 2011.
Many coffee brands are searching for new suppliers as coffee grows more scarce and expensive.
Luckily, Starbucks is focused on coming up with solutions to weatherproof its business. 💡
Here's what the coffee brand is doing to stay ahead:
The takeaway?
Starbucks' story shows how climate change can impact businesses and create a whole new set of challenges.
Still, the brand's ability to pivot to new suppliers and invest in innovative farming methods and new products can help it survive and ultimately thrive.
🎧 C-Suite Exclusive: How to Build a Mathematical Model that Leads to Your Growth Goals with Sarah Carusona from Alpha Lion
Today we're revisiting Apex Operator Sarah Carusona's talk from C-Suite Mastermind in Victoria BC.
Sarah has masterminded growth for brands like Olukai, Roark, and now Alpha Lion along with cutting her teeth in the trenches of performance marketing with Common Thread Collective.
In the C-Suite Talk, Sarah breaks down the nuances of building a growth plan that aligns with real-world DTC challenges, focusing on attribution and forecasting where the math actually maths.
In this podcast, we cover:
👉 You can listen to the full episode with Sarah here.
🌐 IN THE SOCIAL SPHERE
If you’re feeling drained, it’s time to start setting some boundaries. It can feel uncomfortable at first, but it will help you prioritize your to-do list in the long run.
🎉 CELEBRATE THIS!
😀 Oct 19: New Friends Day, Information Overload Day, Chef Day
🔢 Oct 20: World Statistics Day, Suspenders Day, Toy Camera Day
🍎 Oct 21: Apple Day, Back To The Future Day, Count Your Buttons Day
🌈 Oct 22: Nut Day, Caps Lock Day, Color Day
🎶 Oct 23: Croc Day, Boston Cream Pie Day, National iPod Day
🌳 Oct 24: International Day of Climate Action, My Best Winter Skin Day
💌 Oct 25: Pasta Day, Frankenstein Friday, I Care About You Day
⚡ QUICK HITS
🚨 If you haven’t already, make sure to check out the latest episode of our brand new podcast! Listen to episode two of The World’s Best Email and Retention Podcast here!
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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