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Good morning,
OK, this Drake and Kendrick beef is starting to get out of hand…
After the Canadian rapper went after Metro Boomin in a few of his diss tracks, the music producer hosted a BBL Drizzy Beats Giveaway encouraging artists to drop a new verse on the viral track to win a custom beat.
Musicians and brands quickly jumped on the social media trend to roast Drizzy and promote their businesses. More on that below.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Permissionless Capital, COS, and Gozio Health. 👋
🤔 87% of Brands Leverage User-Generated Content to Build Trust and Engagement. Can You Afford to Be Left Behind?
80% of marketers say UGC is one of their primary trust-building tools. These brands know that tapping into REAL customer voices drives REAL business results. Because who’s a better advocate and revenue driver for your brand than someone who actually uses and loves your product? 🤷
In this exclusive guide, drawn from a study titled 'B2C Brands Embrace UGC To Spark Interest, Build Trust, And Drive Sales' conducted by Forrester Consulting on behalf of Skeepers in February 2024, learn how you can harness the authenticity of user-generated content to fuel brand loyalty, boost conversion rates, and deliver a potential boost in ROI.
You'll discover:
Don't let your competitors get the jump; harness the authenticity of customer voices.
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🎶 How Sustainable Brands Are Going Viral With BBL Drizzy
It seems like everyone is getting involved in Drake and Kendrick’s messy hip hop feud. 👀
What’s going on?
The two rappers have been at it for months, dropping diss tracks and mean rhymes about each other, and the public consensus is Drake is losing badly.
And to add more salt to the wound Kendrick’s diss track ‘Not Like Us’ broke Drake’s Spotify record for biggest single day streams of a hip hop song.
But now the very public feud has gone even more viral with the song BBL Drizzy.
The catchy track hints that Drake underwent cosmetic surgery (allegedly) to alter his appearance, and it didn’t take long for plastic surgeons to hop on the trend to promote their businesses.
But we’re also seeing some DTC brands use the sound in creative ways.
Here’s how:
Zero waste brand Bambaw made a TikTok video a few days ago and quickly went viral for their simple and hilarious message while showing off their product assortment.
The overlay text reads: “Unlike Drake, our products are natural and plastic-free.” 🎤
The reaction?
Users quickly left comments, praising the sustainable brand for their creativity and quick wit.
The video accumulated over 500 comments and almost 5K shares in the first 24 hours. 🚀
Why this tactic works:
Shows off your differentiating point in a fun way: If your brand has plastic-free packaging or products, this is an easy way to create social media content with a trending sound that can help you widen your reach. An easy win for the week! 😎
It’s culturally relevant. Knowing what’s trending and showing your audience you are ‘in the know’ can win you major brownie points on your social accounts.
Bound to generate engagement: With so many people online invested in how this feud plays out, there’s bound to be an uptick of activity in your comment section.
This feud will definitely go down in hip-hop history as one of the messiest fights ever.
Have you seen other fun ways brands use #BBLDrizzy to market themselves?
Reply back to the newsletter and let us know!
🙃 Stuck At a Performance Plateau? Looking to Explore New Creative Avenues?
Have you ever wanted to know how the mega brands approach creative strategy and testing? What caused their BIGGEST breakthroughs? How they’re implementing AI to scale? Now you can.
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🚀 Scale Your Campaigns With Duplicate Feature
Looking to speed up your campaign builds on Meta?
The Pilothouse Meta team has you covered. This quick tip can help you build out creative tests more efficiently.
1️⃣ Set up your campaign and ad set settings as usual.
2️⃣ At the ad level, build your initial ad. Then select the ad and click the dropdown beside “Duplicate.”
3️⃣ Click on “By images,” and a window will pop up for you to select more images to use in your creative test.
4️⃣ Once you confirm the images, a window similar to the one below will appear. Click “Duplicate,” and voila - you just made multiple new ads in seconds.
Remember to rename your ads since they’ll all have the same name as the original ad you duplicated. From here, you can publish and launch your test.
Note: This currently works with static images but doesn’t currently support GIFs or video content.
The Pilothouse Meta team uses this with Business As Usual (BAU) ads and Advantage+ campaigns, so it’s worth trying for both!
🌐 IN THE SOCIAL SPHERE
Transparency is key when you’re trying to build an active and loyal community.
Share your wins and the mistakes you’ve made along the way to humanize your brand and get buyers excited to support you!
⚡ QUICK HITS
🎯 You can’t hit a bullseye if you don’t have a target. Luckily, Postscript is giving you their SMS Benchmarks report to help clarify your 2024 SMS goals. Download the report here. *
☕ This global tea brand achieved 3X conversions with a mobile app makeover. Harney & Sons success story is made possible with Apptile. Get the tea and download their case study. *
🖼️ Create pro-grade photos that make your products look irresistible. Claid.ai helps you create studio-quality photos, quick and easy. Try it here and use code DTC20 for 20% off. *
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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