Good morning,
After a dramatic week and a hoax tweet, the Securities and Exchange Commission (SEC) did end up approving Bitcoin ETFs. Yesterday the investment fund quickly surpassed the $2 billion mark in just a few hours. 🚀
While crypto makes major gains, let’s make sure you’re also off to a strong start in Q1.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Hadley Pottery, Just Vectors, and Emory Healthcare 👋
This newsletter is brought to you…
A service based brand joined Pilothouse’s brand accelerator, Pilot Program, with one goal in mind: scale. 🚀
The team took over their campaigns, revamped their creative approach, and saw results better than anyone could have expected...
💥 Their sales doubled and their AOV increased by over $30!
This isn’t a one-off success story. The team has opened up limited spaces for Pilot Program to help your brand achieve results like these.
If you want to scale to new heights through Q1 and beyond, get in touch with the partnerships team today.
🚨 Kickstart your growth and unlock your brand’s full potential.
As your email subscriber list continues to grow, it becomes increasingly important to stay on top of your email hygiene to create a healthy email marketing campaign.
What’s email hygiene? 📧
Email hygiene is the process of staying up to date with ‘cleaning’ your subscriber list, deleting invalid emails to avoid high bounce backs, and removing addresses that were entered incorrectly.
Poor email hygiene can lead to email deliverability issues, increased spam complaints, and hurt your sender's reputation.
Don’t get caught up in this cycle. ❌
Good email hygiene requires you to clean your list regularly.
Here are 3 email hygiene best practices to follow:
Follow these email hygiene tips to maintain a clean and engaged email list so you get maximum reach in your next email campaign!
Valentine’s Day can be a huge opportunity for DTC brands. 💘
For some, it’s even comparable to BFCM! So prepping ads for the big day should be a top priority for marketers during this time of year.
Lucky for you, the Pilothouse Meta team has prepared a handful of headlines that you can test in your ad account to work those gifting and saving angles:
We recommend testing these two combinations of copy and creative heading into the Valentine’s Day period:
The Pilothouse team usually sees lift on evergreen creative when paired with promo copy. Here’s a breakdown from BFCM:
Higher scale and more profitable. ✅
Give this tip from the Pilothouse team a try in your Meta account and let us know how it goes!
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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