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Good morning,
We hate to be ‘that person’ and pull you out of vacation mode but you’ll want to get a head start on those Back To School campaigns.
Now, not later.
TikTok recently published their Back To School report and it turns out a lot of parents do their BTS shopping in July so finish polishing and perfecting those campaigns and then you can go back to lounging poolside. 😎
Here’s what you’ll find in today’s DTC:
💯 TikTok shares insightful Back To School stats and identifies three shopping periods you can target to maximize sales.
💰 Baked corn puffs? Say no more! We sat down with FFUPS founder Sam Tichnor about how he perfected his snack recipe and the challenges of moving from DTC to retail.
💡 And…sometimes done is better than perfect when putting ads live.
You’re reading this newsletter along with new subscribers from: Fierce Whiskers, LATHER, and Pearls and Pages Boutique. 👋
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🎧 Innovating The Cheese Puff: Sam Tichnor Scales Snacking
Today, we're excited to have Sam Tichnor, the founder of FFUPS, a snack brand disrupting the traditional puff snack market.
With a background in finance and brand growth at Harry's Razors, Sam brings a unique perspective to the world of consumer packaged goods.
In this episode, Sam shares his journey from the personal care industry to creating innovative snack flavors that aren't just another cheese puff.
He dives into the challenges and strategies of launching a new snack brand in both direct-to-consumer and retail channels.
In this podcast, we cover:
👉 You can listen to the full episode with Sam here.
🌐 IN THE SOCIAL SPHERE
Sometimes done is better than perfect.
Getting your ads published more quickly will give you more time to analyze which ones are the top-performers and which ones are duds so you can reiterate as you go.
🎉 CELEBRATE THIS!
🍟 July 13: Embrace Your Geekness Day, National French Fries Day, National Nitrogen Ice Cream Day
🦈 July 14: Shark Awareness Day, National Macaroni and Cheese Day, National Nude Day
📦 July 15: National Give Something Away Day, Tapioca Pudding Day, Gummi Worm Day
🥨 July 16: Fresh Spinach Day, World Snack Day
🌭 July 17: National Hot Dog Day, World Emoji Day
👂 July 18: National Caviar Day, World Listening Day
😝 July 19: National Daiquiri Day, National Raspberry Cake Day, and Stick Out Your Tongue Day
⚡ QUICK HITS
🤖 Having trouble setting up AI integrations? Get custom AI solutions tailored for your business with Askkelly.ai. Plans start at $9. Book your free consultation here. *
👀 Wondering which event you should go to this year? Hint hint: DTC C-Suite Mastermind. Join 50 DTC peers for two days of learning and networking in Victoria BC. Don’t miss your chance—secure your seat.
📥 Got a B2B Biz?
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Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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