SPONSORED BY:
Good morning,
Amazon sellers are already offering Prime Day-worthy deals in the weeks before the mega sale event.
What this means: Ecommerce owners will face increased competition as consumers flock to the marketplace for discounts during this sales period. They will need to adjust their pricing accordingly or create bundles that emphasize savings to attract customer interest.
Here’s what you’ll find in today’s DTC:
🏅 The Olympics are almost here! TikTok shares how brands can create world-class content to win over online audiences.
💰 Learn how to create an effective and scalable email design plus the dangers of dark mode.
💡 And…are you having trouble sticking to your goals? Try the 90/90/1 method to stay focused and not get sidetracked!
You’re reading this newsletter along with new subscribers from: Java Planet Organic Coffee Roasters, Giggle & Riot, and Pilgrim Clothing. 👋
📱 Data To Improve Your SMS Strategy, Served On A Silver Platter
Feel like you’re not fully tapping into the potential of SMS marketing? You might be right…
Klaviyo and Recharge surveyed 8,000 consumers worldwide to uncover their true thoughts about what customers really think when they receive a text from brands like yours. Want in on these insights? 😎
Join Klaviyo’s exclusive webinar to learn:
When data this rich and designed to improve your strategy is served to you on a silver platter, you don’t pass it up…
*Sponsored
🥇 How Brands Can Create Winning Olympic Content
The Olympics are less than a month away!
The highly anticipated event is expected to draw 1 billion viewers worldwide as people watch their favorite athletes compete for gold and set historical records.
The Summer Games in Paris is a great opportunity for brands to gain more visibility and sales.
Even if you are not active on #SportsTok, engaging in other niche communities can also help drive more traffic to your online store.
TikTok shares some Summer Game audience stats brands should know.
Olympic audience viewing habits:
How can brands capitalize on the Summer Games?
Users want to see brands show off their creativity.
Some ways brands can join the fun are by creating video content around their favorite team or athlete, highlighting things to do in the host city of Paris, or conducting live streams or comedic videos around major viral moments during the Games.
The takeaway?
This is a big opportunity for businesses to create Olympic-related marketing content and get high visibility on the platform or partner with creators for maximum impact.
Bring home the gold by tapping into trends and leveraging your socials!
🙃 Making UGC Ads Is HARD: Dealing With Agencies, Negotiating With Talent, Endless Reshoots
You need more video ad creative to test, but you need the cost to be manageable and the deliverables to not take weeks to get to you…
Airpost is the the easiest way to create unlimited UGC ads without the headaches.
Send your product to the Airpost production studio, and—using AI—they’ll combine product shots with their proprietary UGC video library to create a variety of video ads.
No:
Let Airpost handle the hard parts so you can focus on scaling your campaigns.
Learn how you can make unlimited performance creative at a fraction of the cost. 👇
*Sponsored
🎧 The Gucci and Ralph Lauren of Email Design
In our latest DTC Podcast episode, we chatted with JoGo, Pilothouse’s Head of Email and Retention, about simplifying email marketing strategies to drive engagement and improve performance.
We analyze the practices of industry leaders like Ralph Lauren and Gucci’s email designs and why minimalist emails are so powerful.
In this podcast, we cover:
👉 You can listen to the full episode with JoGo here.
🌐 IN THE SOCIAL SPHERE
It’s time to cut out distractions and get focused. Leadership expert Robin Sharma’s 90/90/1 method is one of the best ways to crush your goals. 💪
All you have to do is set aside 90 minutes for 90 days and train your brain to focus.
⚡ QUICK HITS
🤯 Skip the headache of manually building custom repurchase flows. Black Crow AI builds a custom model for your brand that triggers pre-built email/SMS flows at the right time to maximize conversion. Book a demo here and get a $100 Amazon gift card. *
🎟️ You're invited to GROW NY! Learn valuable lessons & meet retail leaders from Birkenstock, BarkBox, Dr. Squatch, Hexclad, Jones Road, LVMH, LOLA, Sephora, Rimowa, Warby Parker & more on Tuesday, July 9. Act fast and grab the last few complimentary tickets HERE. *
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Was this email forwarded to you? Sign up here.
Please note that items in this newsletter marked with * contain sponsored content.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
