Good morning. We hope your Meta ad account was on the nice list over the holiday break. 😂
If you still have a belly full of brie bites, turkey, and sweet potatoes, don’t worry, we’ll keep things easily digestible.
Here’s what you’ll find in today’s DTC:
P.S. A little bird told us that today is DTC President and podcast host extraordinaire Eric’s birthday! Please join us in wishing him a fabulous year ahead. Cheers to you, Eric! 🥳
You’re reading this newsletter along with new subscribers from: Fauna Brewing, Seed Initiative, and Fowling Warehouse 👋
Wendy’s is back at it again getting creative with their customer acquisition for new distribution channels. 👀
To capitalize on national burger day (December 30th), Wendy’s is offering one cent Jr. bacon cheeseburgers to their customers this week.
But, here’s the catch — You didn’t really think you’d get a burger for a penny without offering anything in return, did you?
In order to claim the offer, hungry customers have to create a Wendy’s rewards account and place their order either online or in the app.
🧠 A smart move by Wendy’s to:
Will you be cashing in on a one cent burger this week? 🍔
In the last few months more and more social media platforms have been quietly adding ad-free subscription tiers for users.
For those experiencing ad fatigue (when was the last time you saw a post from your close friends rather than another targeted ad from that site you visited that one time?) this can come as a relief, but for advertisers, this is an important trend to track.
Why the change?
Evolving and stricter data privacy regulations like the Digital Services Act in the EU demands that the public be able to opt out of ads if they so choose.
To remain compliant, social platforms need to roll out an ad-free option for users. Meta now offers an ad-free subscription for €9.99 (only available in the EU).
But other social platforms are also adding ad-free options as users grow tired of seeing ads dominating their feeds.
Here’s a rundown of the recent changes that have been made:
Snapchat+ tier costs $10.50/month with no Story or Lens ads.
The takeaway?
If ad-free subscriptions take off, this can have a huge impact on the way you structure your ad campaigns in the future.
For advertisers, these ad-free subscriptions may cause ad campaigns reach to lessen and decrease ROI. Advertisers will also need to be more creative and think outside the box to reach customers who have opted out of personalized ads.
As more platforms switch to ad-free options for paid users, consider building up your organic social media strategy so you can still stay in touch with your customer base.
It’ll be interesting to see how many users choose to opt out of personalized content and targeted ads. Would you pay for an ad-free subscription? Let us know!
To note: Although many of the current big players are adding ad free subscription models, it’s important to keep an eye out for new media ad platforms getting their footing. You never know what future media platforms could be good for your brand. 👀
In this episode of the pod, we sit down with Jocelyn and Avery from the Pilothouse Meta Ads team on why you should fight through the end-of-year burn out and take advantage of Q5 to get off to a strong start for 2024.
In this pod, we’ll go over:
👉 Listen to the full episode here.
Is Google’s Performance Max spending most of your ad dollars bidding on your brand terms?
Here’s how to improve your efficiency: 👇
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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