Good morning,
Jessica Simpson finally put an end to the 20-year-old ‘Is it chicken, or is it tuna?’ debate in a new ad for Chicken of The Sea.
For brands, nostalgia advertising is a great way to tap into the past and connect with your audience by evoking fun memories.
Here’s what you’ll find in today’s DTC:
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This year, us marketers have a lot on our plates…
The answers, my friend, are blowing in the wind, the answers are blowing in the wind…
Just kidding — Northbeam’s got you covered with answers to these, and many other burning questions and hot take predictions that you won’t find anywhere else…
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Now that we are less than one month away from Valentine’s Day and you’re getting your lovey dovey campaigns ready, TikTok has released some valuable info for SMBs looking to maximize their brand visibility and increase sales.
In terms of campaign timing…
Searches for Valentine’s Day TikTok content start rising as early as the first week of January before accelerating in the first half of February, peaking at 3.9 billion weekly video views. 🚀
TikTok users are highly engaged during this period and they are looking to buy so make sure you have videos that nudge them along the customer’s buyer journey! 💰
Consider these V Day buying habits:
Take advantage of these Valentine’s Day hashtags:
In the weeks leading up to Valentine’s Day…use hashtags like #ValentinesFinds, #ValentinesOutfits, #ValentinesDayRecipes #ValentinesMakeUp.
There are specific hashtags associated with many niches including Apparel, Beauty, and Cookware so find one that works well with your brand.
Shoppers are looking for ideas on how to make Valentine’s Day special. Position your product as a must-have to encourage likes, saves, and shares.
💡 Work with creators and ask them to share their #ValentinesHaul and emphasize how your brand product brings couples closer together.
And don’t forget…about niche audiences
Shoppers who aren’t celebrating Valentine’s Day still are in the gifting mindset.
Use hashtags like #GalentinesDay, #PalentinesDay, and #SinglesAwarenessDay if your product works better for these audiences.
Consumers are actively searching for Valentine’s Day content and engaging heavily with creators and brands. Make sure to max your visibility on search with these popular hashtags so they double tap your content and spread the love. 💗
It’s 2024, your brand IS ready for TikTok! But, if you’re not sure how to go about it, meet your TikTok scale team. 🤝
Pilothouse is approaching TikTok in a whole new way — a way that makes testing a whole lot less of a headache for your brand.
With TikTok Performance Organic, the team takes our proven paid testing framework to your organic content. Growing your brand presence, generating traction, and growing sales all in the testing phase.
Then, if the budget and creatives allow, the team will back your posts with ad dollars to boost those sales.
AKA, you get:
1️⃣ Low cost, multi benefit testing
2️⃣ The earning potential of traditional performance marketing with flexible ad spend requirements
Click Here To Connect With The Team
*Limited spots available
In this episode of the pod, we sit IN CASE YOU MISSED IT
📦 DTC Audience Survey
Hello hello! If you haven’t filled out our 2024 Audience Survey yet, we’d love to hear from you!
Take a few minutes to fill out our quick survey. ⏰ We want to know more about you, your work, and your likes and dislikes about DTC.
As a perk, fill it out and you'll get a shot at winning a $500 Amazon gift card!*
own with Steph Chen, founder of Anydayand Danielle Walsh, Marketing Lead of Anyday, a glass cookware brand that can cook delicious meals in your microwave in minutes.
In this podcast, they cover:
👉 You can listen to the full episode with Danielle and Steph here!
👣 Start Q1 on the right foot. Get content that increases ROAS and organic social engagement with minisocial's micro-influencer UGC campaigns. Boost your ROAS with minisocial. *
🤖 Looking to make a new logo (or just have fun playing around with AI)?If you’re a GPT-4 user, checkout this logo generator.
Hello hello! If you haven’t filled out our 2024 Audience Survey yet, we’d love to hear from you!
Take a few minutes to fill out our quick survey. ⏰ We want to know more about you, your work, and your likes and dislikes about DTC.
As a perk, fill it out and you'll get a shot at winning a $500 Amazon gift card!*
*Limit one entry per person. There is no purchase necessary in entering the sweepstakes for the audience survey. One winner will be randomly chosen to win a $500 Amazon gift card (or equivalent). Entrants must be located in the US, Canada, UK, Ireland, Australia or New Zealand and enter the email address used to subscribe to DTC Newsletter to be eligible to win. Winner will be notified via email.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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