In this newsletter, you’ll find:
Let’s dive in: 👇
No one likes to spend hours hunting for the perfect creator.
What if instead, they came directly to you with proposals for your specific campaign? Simply upload your campaign details and send offers to Creators that align with your goals!
🌟 Discover the LTK Marketplace Advantage: 🌟
Launch your brand campaign on LTK Marketplace and get ready for creators to pitch their unique visions to you.
✨ Exclusive Offer: This game-changing feature is now available to all LTK Connect brands at zero extra cost!
We’re sure by now you’ve seen the celebrity chatbots Meta announced, but have you heard that you’re soon going to be able to make one of your own?
The hinted to be launching soon feature will allow individuals to create chatbots using their personal images and styles to create unique AI characters.
Although it's uncertain how popular this AI chatbot creation will be, it has potential benefits for brands and advertisers looking to create a unique personalized brand experience. If Meta allows users to train chatbots on custom data, a custom Meta chatbot could be a new opportunity for cost efficient 24/7 customer support, data collection, and improved customer engagement.
Will you be testing custom brand chatbots? If not, we want to hear why – send us a reply!
Black Friday is not the time for creative testing. Let us repeat: Black Friday is not the time to try new creatives. ⛔
Leading up to the sale week, the Pilothouse creative team always advises to start creative testing at least a month or two ahead of time — AKA, if you haven’t started yet, today’s the day!
Test a wide variety of creatives so that when it comes to big sale weeks, you can confidently push budgets behind your strongest contenders to yield the greatest results.
Want some inspo? Here are some creatives the team suggests testing:
📸 Organic style content
Start feeding Meta’s algorithm with all of the creator-generated content you’ve got.
Here are some fabulous creator-generated prompts to get you started 👇
Box Shot Holding Product Holiday Themed
⭐ Unique selling point callouts
If you haven’t been highlighting the unique selling points (USPs) of your products all year, it’s time to start.
Remember, your USPs don’t just have to be cool features your product has. They can be things like free shipping, fast shipping times, and exclusive drops/offers.
Try these to catch those eyes on Meta this year 👇
Comparison Charts One Liners Offers Callouts
❗ Your Q4 creatives shouldn’t be reinventing the wheel. Test now to know what’s tried and true so you can scale with confidence when the time comes.
🎧 Today on the DTC pod, we're embarking on an insightful journey with Founder & CEO Nishal Kumar from No Days Wasted.
Dive into the strategic nuances of leveraging Facebook groups, maximizing reach through Amazon and podcast advertising, adeptly navigating the dynamic world of digital marketing, the art of forging meaningful relationships with local mom-and-pop shops, and more!
As we unravel these topics, we'll also uncover the science and thoughtful strategy behind a brand that prioritizes genuine experiences for its consumers.
Don’t miss this one!
The takeaways 👇
🌐 Harnessing the power of Facebook Groups
On the pod, Nishal elaborates extensively on the transformative power of Facebook groups for brands.
His multi-layered strategy emphasizes not just creating a digital sanctuary for the brand but nurturing it with consistent and meaningful interactions.
This isn’t merely about surface-level engagement; it's a sophisticated play to refine and perfect products based on direct feedback from the most critical audience: the consumers.
Nishal also offers an enlightening perspective: Facebook groups are about establishing a two-way dialogue where brands derive critical insights and, in turn, reward an ever-ready audience with finely-tuned offerings.
🎙️ Unlocking growth with podcast ads
Nishal's recounting of the brand's entry into podcast advertising is both instructive and inspiring.
By securing early sponsorships of podcast giants like 'Call Her Daddy' and 'Spittin Chiclets', No Days Wasted captured an expansive audience.
However, Nishal emphasizes that it wasn't merely about visibility.
The heart of their success lies in ensuring brand alignment with the chosen podcasts.
By meticulously ensuring this synergy, advertising moments became less about hard sells and more about organically fitting into the conversational fabric, resulting in a genuine and impactful listener connection.
💰 What Nishal would do with an extra $50K:
Nishal’s eye is on influencer marketing.
By meticulously selecting the right influencers, he anticipates a 1.5x return on investment. Once these influencers introduce a new wave of potential customers, the emphasis shifts to retention.
For Nishal, this dual-phase approach of attraction followed by engagement is pivotal to ensuring sustainable growth.
👉 Listen to the full episode with Nishal Kumar here!
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This is your formal reminder that Q1 2024 (yes, we know it seems far away, but we promise it’ll sneak up on ya), Google and Yahoo are updating their sender requirements.
Make sure to check out the changes now so you can avoid deliverability issues in the future!
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
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♾️ Meta Verified for businesses expands to Canada on Instagram and Facebook. Verification includes authentication with a Verified badge, impersonation protection, access to account support, and more.
📺 YouTube escalates its global crackdown on ad blockers. The company has previously stated that ad blockers are in violation of its terms of service and will cease video-streaming until ads are “allowlisted” by users.
✖️ X’s recent valuation determines the platform is worth $19 billion, which is down 55% from $44 billion a year ago. Leadership has previously referred to the platform as a “reverse startup.”
🪟 Microsoft’s newest update includes Copilot, an AI tool designed to increase productivity and connectivity across Microsoft’s suite of applications.
Proceed with caution 👀
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Kate Gullett, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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