In this newsletter, you’ll find:
Let’s dive in: 👇
TikTok's been caught up in a wild scam featuring an AI-generated deepfake of Mr. Beast.
The fake ad showcased MrBeast promoting a bonkers deal - iPhone 15s for just $2 as part of a 10k phone giveaway! The ad had both his logo and a blue check mark, but some users who were served the ad noticed something was off – like voice was different and the mouth movements were odd.
One user joked, "Only boomers would fall for this," while another sassily called out TikTok for its ad moderation. Mr.Beast was quick to confirm it wasn’t him and raised concerns about the rise of AI deep fakes in ads.
TikTok took action, removing the ad and the shady account. They reaffirmed their stand against "synthetic media" in ads, emphasizing advertiser responsibility as per TikTok’s Advertising Policies.
This isn’t a one-off. Celebs like Tom Hanks, Elon Musk, and Leo DiCaprio have faced similar AI deep fake ad issues. As AI gets better, these problems could escalate. TikTok’s working on labeling tools for AI content, acknowledging both its creative potential and risks.
Stay sharp! Deep Fake ads are on the rise, but transparency is key. Know the rules, play it straight, and protect your brand's rep! 🚀🔍
Been facing a performance dip due to browser privacy updates? You're not alone!
Discover how DTC brand Bushbalm leveraged Black Crow AI to fill the data gaps and supercharged their ROAS in seven days! 🚀
Dive into this case study and explore how Black Crow's AI platform helped boost performance across prospecting, retargeting, and welcome offers. By leveraging Black Crow's full stack of AI features, Bushbalm achieved:
Brodie Mazurek, VP of Growth @ Bushbalm, says, "The ROI with Black Crow is a no-brainer. One of the most impactful implementations this year!"
This case study holds tons of insight into transforming your marketing campaigns!
Yesterday we dove into the top three promo strategies you should be using this Q4 on Amazon. Missed it? No worries, click here.
Today, we’re back with part two of the Amazon series — Main sales day strategy.
Whether it’s your first Q4 on Amazon or you’re a seasoned pro, take these tips from the Pilothouse Amazon team to optimize your performance this year.
Don’t worry, there’s more where this came from. Catch ya soon with Amazon Q4 advertising and creative strategy tips. 🫡
In 2023, scaling DTC brands is more difficult than ever.
CPMs have risen year after year, and customers are becoming more and more conservative with their spending habits.
If you don’t have deep pockets, major investors, and widespread brand awareness, it can seem nearly impossible to get a leg up.
This is why Pilothouse (DTC’s sister company) created Pilot Program, an exclusive brand accelerator designed to help brands kick-start their growth and unlock their full potential.
If your brand…
…Pilot Program is for you.
Joining Pilot Program can change the course of your brand forever. Get in touch with the partnerships team for a free, no-obligation consultation.
Some of the biggest success stories we’ve seen at Pilothouse have been from brands opening up to more markets - your audience gets bigger, your ad costs go down, and you get to bring your brand to a whole new group of potential customers.
But, global expansion is like climbing a towering mountain; it demands strategic planning, patience, tenacity, and an unyielding desire to reach the summit.
It’s no easy feat, so let's break down this adventure into manageable stages and equip you with the right gear to ensure your climb to global success is as smooth as possible. ⛰️
We’ve broken it down into four steps:
For details on each stage, including what’s important to keep in mind and what you should avoid, click here to read on.
This is seriously cool. No more recipes, podcasts, or cool ideas slipping by.
🌱 Ingarden: Live in a cold or unpredictable climate and want to be able to grow your own pesticide-free produce? Ingarden’s indoor microgreen garden may just be the answer you’re looking for.
🤤 Chilli Bomba: Sick of the same old candy flavors you’ve seen for years in your local grocery store? Chilli Bomba’s small-batch chamoy candies will dial up the heat (and flavor). Their website is pretty fun and we’re salivating just looking at them.
💗 HEARTBEAT: Imagine your typical glass of rosé, but spicy. HEARTBEAT’s fermented fresh pepper rosé is embracing the savory drink trend — Move over spicy margs, there’s a new spicy drink in down.
Lots of things floating around in the ol’ brain, just can’t recall a single one of them at the moment…
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Kate Gullett, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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