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Good morning,
Are your Meta Ads stuck in ‘preparing’ mode? This new delivery status means ads are still being processed and can delay some campaigns from going live. 😬
The workaround? Make sure to prepare your ads well in advance before major moments. Pilothouse recommends at least 2 to 3 days, but ideally 5 to 7 days, so you have time to adjust if you run into issues.
Work with your brand reps to prepare contingency plans during peak shopping season well ahead of BFCM.
Here’s what you’ll find in today’s DTC:
💍 Learn how this jewelry brand brings in over $1.1 million in sales per month by monetizing their UGC.
❌ Whatever you do, avoid these common BFCM mistakes at all costs!
🔍 And…Google is now testing a significant search update to ecommerce queries which can impact your CTR.
You’re reading this newsletter along with new subscribers from: DirtBound Offroad, Greenpeace, and Hone Health. 👋
🤫 An Exclusive Peek Into How 80K Global Brands Are Tackling BFCM Prep
How confident are you in your BFCM prep?
Super confident? Get your ideas validated. ✅
Not so confident? Here’s the inspiration you’ve been looking for. 💡
Klaviyo put together a toolkit fueled by advice from what actually worked for 80K global brands in BFCM 2023.
It’s not just a collection of tips; it’s real, data-backed guidance to help you:
1️⃣ Grow your list using optimized forms
2️⃣ Maximize your campaign results by channel
3️⃣ Optimize your flows to handle the influx of new shoppers
The easy-to-follow breakdown provides you with three straightforward steps per area of focus. Plus, get templates, checklists, and proven strategies based on your business size that you can put into action ASAP.
* sponsored
❌ Don’t Let These Common BFCM Mistakes Haunt You!
The Pilothouse team shares some common mistakes DTC brands make when setting up BFCM promotions.
Avoid these at all costs!
Mistake #1: Not promo testing well before BFCM. September is a great time to test and determine your top sale ad formats. That way, you can use your strongest BFCM offer and avoid disappointing customers.
Give your audience what they REALLY want during this shopping period, so no one feels disappointed.
Mistake #2: Not taking advantage of your email list.
Don’t overlook your email subscribers. You can send to a segmented list that hasn’t converted yet to get those crucial last-minute orders for a final sales push.
Steal this copy below:
👟 In BFCM 2023, KURU Footwear Saw 51.3% YoY Growth in Revenue From Email
A tool for this, a solution for that. It all sounds good in theory, but when it becomes too complicated, things get messy and disjointed.
KURU Footwear wanted to put their best foot (or should we say best shoe? 😂) forward for BFCM 2023, and step one was consolidating their email and SMS techstack with Klaviyo.
In this case study, read how Klaviyo was able to help them: 👇
The all-systems-go approach after consolidation yielded KURU 51.3% YoY growth in BFCM revenue from email. 📈 🔥
Want to learn more about the process, benefits, and wins of KURU’s big move?
* sponsored
💍 How Vitaly Takes Their Affiliate Marketing To The Next Level
Vitaly is a Toronto-based jewelry company known for using 100% recycled stainless steel in its contemporary designs.
The secret to their online success?
They’ve grown the brand quickly by working with affiliates to add social proof to their site and increase conversions. 📸
This year, they’ve been making over $1.1 million in sales per month.
How did they do it? Here are a few Shopify apps they are using: 👇
1️⃣ LoudCrowd Affiliate and UGC: Take your influencer marketing to the next level with this affiliate tool.
LoudCrowd lets brands auto-generate influencer storefronts and measures affiliate revenue from links and discount codes.
This allows Vitaly to scale their influencer program and get the word out about new product launches quickly.
2️⃣ Foursixty Shoppable Social UGC: This UGC plugin adds a social element to your website and showcases beautiful images from creators.
Display shoppable Instagram, TikTok, and UGC galleries on your web pages or emails to show social proof and increase sales.
Vitaly features this section on their homepage so customers can see style inspo from their favorite creators and influencers.
3️⃣ Intelligems A/ B Testing: This app makes it easy to split test any element on your website and understand how key metrics impact your profit margin.
Their Profit Optimization plan also helps brands determine their optimal pricing strategy, offers, and shipping threshold. Add this to your site to boost conversions and reduce customer acquisition costs. 💰
Curious about a brand’s tech stack? Reply back and let us know who we should spy on next!
🌐 IN THE SOCIAL SPHERE
Spotted: Google is now testing out a full-width rich card section at the top of search results for ecommerce queries which can have a big impact on CTR. Peek the example below! 👇
⚡ QUICK HITS
🌎 Improve your BFCM performance with tips from 80K global brands. Klaviyo’s BFCM toolkit provides you straightforward steps to follow with actionable templates, checklists, and proven strategies based on your business size. Grab your copy here. *
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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