Good morning,
Rumor has it TikTok is working hard on cloning its recommendations algorithm before the U.S. ban.
What this means: This could potentially result in a new version of the popular app that operates independently from its parent company, ByteDance, and circumvents U.S. concerns about data privacy and safety.
Here’s what you’ll find in today’s DTC:
🪙 Take a tour of Walmart Realm and see how the retailer used 3D ecommerce to disrupt the online shopping experience.
🍳 We chatted with Cam Bush from Hexclad about creating an omnichannel strategy and how partnering with Gordon Ramsay improved their brand authority.
🔧 This handy feature just dropped in GA4, making it easier to analyze your data.
You’re reading this newsletter along with new subscribers from: MALIN + GOETZ, Blanton & Sons, and Tru Earth. 👋
🪙 Walmart Realm: An Immersive 3D Ecommerce Experience
Now you can make your ecommerce experience more immersive and engaging than ever before with 3D ecommerce.
Walmart recently launched Walmart Realm, which walks an online shopper through multiple different online spaces inspired by social trends by Pinterest Predicts using 3D ecommerce.
The retailer created three make-believe worlds: an underwater experience with jelly aquatic creatures, ‘Go Chromatic’ a futuristic metallic environment set in outer space, and a Wild Wild West meets gothic glam landscape.
Online visitors who explore these virtual worlds can see 3D renderings of Walmart products that match these unique aesthetics, play games, and collect ‘Sparks’ (represented by the Walmart logo). Collect enough Sparks and you can unlock a discount code.
What’s 3D ecommerce?
Instead of using static images to show off your product assortment, 3D ecommerce uses three-dimensional digital models of products.
The benefit is shoppers can visualize what the product will look like in real life and interact with it online before making a purchase.
Pros and cons of using 3D ecommerce
Implementing 3D ecommerce can increase customer time spent on the page and also increase conversions.
😲 Shopify merchants who use 3D content see on average an increase in conversions by 94%.
However, including 3D can be costly and take up a lot of space, potentially slowing down your site speed.
Also, this technology is not suitable for all audiences. Consider whether your shoppers would be interested in using this technology or if it would be overwhelming or frustrating for the user who is used to a more traditional ecommerce site experience.
Since Walmart hopes to attract Gen Z and Gen Alpha with this new shopping experience, using 3D ecommerce makes sense since these users can navigate this innovative landscape without much training.
🧐 Are You at the Mercy of Meta?
"Meta is killing my campaigns."
“How do I fight the rising CPMs?"
"Does anyone know what to do?"
If you’ve been struggling with high ad costs and poor performance (even after tweaking offers and ad creatives) you’re not alone. 😞
Instead of relying solely on ads, SARAL suggests diversifying your efforts and investing in influencer relationships. Why? Because influencers bring a dedicated community, authentic stories, and organic content that resonates with their audience.
Where do you start? With a simple, no BS tool — SARAL.
Get everything you need, with support every step of the way, to build your influencer marketing program in one place. Find the right creator in your niche, manage conversations, and track sales with ease.
Wanna give it a try?
Have questions? Get connected.
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🎧 HexClad On Crafting An Omnichannel Strategy
In this episode of the pod, we're thrilled to have Cam Bush, the Head of Advertising at HexClad, the Gordon Ramsay-approved cookware (and also the maker of our podcast host Eric's favorite pan). 🍳
HexClad is renowned for its innovative hybrid cookware and impressive growth trajectory. Through strategic omnichannel marketing and high-profile partnerships with celebrity chefs like Gordon Ramsay, it has reached more than $100 million in sales.
In this episode, Cam shares his journey from agency work to in-house brand marketing, emphasizing the importance of consistent ad spend, strategic budgeting, and leveraging omnichannel strategies for sustainable growth.
But admits they would not have been able to create a great brand without a great product.
Cam explains: "Everything starts with a product. You can't have a brand without a product. And the one thing we know when our performance is down, it's not the product's fault. It's not the market's fault. It's how we're marketing it."
In this podcast, we cover:
👉 You can listen to the full episode with Cam here.
🌐 IN THE SOCIAL SPHERE
Google has now made it easier to analyze your GA4 data with its new Google Sheets integration.
Simply follow the steps below to analyze data and collaborate with your team.
⚡ QUICK HITS
📲 Create better app experiences tailored specifically to each of your customers! Apptile helps you build a mobile app that delivers a customer journey based on each user's unique activity. Book a free mobile app strategy consultation for your brand here! *
🎉 CELEBRATE THIS
Screenshot these dates and add them to your social media calendar!
👫 June 8: Best Friends Day, World Ocean Day
🥧 June 9: National Strawberry Rhubarb Pie Day
🌿 June 10: Iced Tea Day, National Herbs and Spices Day, National Bae Day
👋 June 11: National Corn on The Cob Day, Say Hi Day
🍪 June 12: National Peanut Butter Cookie Day, National Jerky Day
🧵 June 13: Pigeon Appreciation Day, Sewing Machine Day
🛁 June 14: International Bath Day, National Strawberry Shortcake Day, Monkey Around Day
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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