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Good morning,
Amazon announced this year was their biggest Prime Day sale to date. đ
Adobe Analytics reported that the two-day shopping extravaganza brought in $14.2 billion, an 11% increase year over year.
These were the most popular categories: electronics, small kitchen appliances, and apparel. Surprisingly, suits were a big hit.
Speaking of surprises⌠It looks like Cookies are here to stay. đŞ Yesterday, Google announced that they wonât be deprecating third-party cookies and instead will be introducing a ânew experience in Chrome.â Read more in the News section below.
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Hereâs what youâll find in todayâs DTC:
đĽ We share unique ways to get user feedback which includes asking your social media followers to roast your website.
⥠Learn why landing pages are key to conversions and how to create, optimize, and test them in this latest podcast episode.
đ¤ AndâŚICYMI OpenAI releases a âminiâ version of their AI model ChatGPT-4o for all users.
Youâre reading this newsletter along with new subscribers from: Durham Distillery, Solace Jewellery, and Stomp Athletics. đ
⨠Inspo Incoming! 36 BFCM Email and SMS Campaigns To Drive Revenue
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As a marketer, you know that the week between Black Friday and Cyber Monday is a busyâif not the busiestâtime of year. And when you know that youâre about to be busy, you need to prepare, prepare, prepareâŚ
What should you being doing to prepare now? Refining your strategy and growing your email and SMS lists to maximize future impact. â
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Get inspo from Attentiveâs 36 top performing BFCM campaigns from top retail brands, including:
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Want more BFCM strategies? Check out The Complete BFCM Archive from Attentive, a collection of expertly curated guides, AI tips, and templates that will help you connect, engage, and stay in touch with your audience during Cyber Week and beyond. đ
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