Double check your ad accounts, may the odds be ever in your favor 🤣
Good morning,
Liquid Death and e.l.f. Cosmetics have teamed up for a…Corpse Paint collab? This limited edition heavy metal inspired makeup kit comes in a black coffin box that’s to die for. ☠️
The unexpected collab is not only entertaining but utilizes both of their cult-like fan bases to create a viral moment.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: My Happy Flo, The Turmeric Co., and Hot Southern Honey. 👋
When your systems don’t talk to each other, you’ve got a problem. Can they each be strong on their own platforms? Sure. Does it create a cohesive experience for your shoppers? Not so much… 🫤
That’s exactly where Made In found themselves. Email, SMS, reviews — each strong, but tough to manage and scale when the platforms were siloed.
So how did they get from there to → 26% growth in AOV, top-notch customer experience, and more actionable first-party data?
Answer: they consolidated their retention efforts with Klaviyo.
Their growth strategy is not a secret. Get the proven tactics Made In, Marine Layer, and more used for message engagement, conversions, and revenue growth. 👀
Are you ready to have your strongest year yet? Make their ideas your next growth lever!
Steal Their Strategies - Download The Guide
*Sponsored
How do you currently ship your orders?
As you continue to scale your business, this is an important question SMBs should ask themselves.
As the ecommerce industry grows, it’s resulting in more parcels being shipped around the world. 📦
Right now digital commerce is responsible for 20% of total global air cargo and this figure is expected to rise to 30% by 2027.
Which means more carbon emissions.
Luckily green alternatives like carbon neutral shipping are emerging to offset carbon footprint.
What is carbon neutral shipping?
Carbon neutral shipping is a method businesses use to achieve a net-zero amount of carbon dioxide.
This can involve optimizing their supply chain, investing in recyclable packaging, and achieving sustainability standards to limit their environmental impact.
Companies can also offset their carbon emissions by partnering with carbon offset providers.
One of the biggest ecommerce platforms Shopify has created a carbon neutral shipping app called Planet for SMBs to purchase carbon removal credits from vetted companies.
How Shopify’s Planet app works:
The app syncs with your store and offers two easy ways to offset your carbon emissions:
Businesses that participate will be given a sustainability badge they can showcase on their website.
The impact?
Although this can come at a cost to the consumer, studies show that they are willing to pay.
As your business grows, consider utilizing tools and apps to track and offset your carbon footprint, demonstrating your commitment to sustainability.
It's been reported that 88.9% of CPG marketers plan to use first-party data to survive the cookie deprecation. We have a funny feeling that for most, that’s easier said than done… 👀
Generating first-party data is hard. There's no shortage of legal, technical, and privacy issues. It can take months or YEARS to build a first-party data solution in-house.
That's where Northbeam comes in. Northbeam gives you the tools to profitably scale your omnichannel campaigns. How? With machine learning-powered, laser-accurate first-party ad performance data. 🔥
Hexclad, The Ridge, Reef Sandals, Thrive Causemetics, Dr. Squatch, and more already trust Northbeam.
What are you waiting for? Get on the wave… 🌊
*Sponsored
In this episode of the pod, we chat with co-founder Anthony Mink of Live Bearded.
He shares his journey of starting and growing a DTC brand using the Entrepreneurial Operating System (EOS) framework along with the importance of community building and direct marketing strategies.
Anthony on Entrepreneurship: “Entrepreneurship is the game of life. Everything that we experience today is sold from someone to someone for something. That's what makes the world go round. And the way that you win the game of business is by finding ways to add more value to your customers.”
In this podcast, we cover:
👉 You can listen to the full episode with Anthony here.
It’s tempting to use the same tactics again especially if they’ve worked well in the past but if the performance is no longer there, it’s time to focus on other areas.
📦 From store strategies to shipping and compliance, Passport Global™ is your ecommerce "easy button." Learn more here. *
🧾 Have you filed your taxes yet? Get your 2023 books cleaned up and ready to go by the tax deadline on April 15th. Clean up your 2023 books for FREE and sign up here. *
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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