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Welcome back to another week of DTC’s Creative Corner! If Q4 has you feeling a little queasy, the Pilothouse Studios team has you covered. This week, we’re focusing on how to conquer Amazon. 🤺
From the just passed Fall Prime Day to the near future Black Friday/Cyber Monday and holiday sales, the hustle of Q4 in the Amazon space can overwhelm even the most seasoned ecom expert. But have no fear, below are some creative angles you can implement on your account to tame the beast that is Q4. 🤑
Here we go 👇
Big Blanket Amazon Store Page
Skip the seasonal stress scramble; instead, start crafting a festive masterpiece well before the first snowfall hits the ground.
Amazon store pages are perfect vessels to hold all the cheerful holiday creative. Whether it be “Gift Giving” “Happy Holidays” or “Merry Grinchmas” pages, be sure to build them nice and early.
❣️ Why we love this creative:
The page includes multiple product variations, giving the viewer a comprehensive understanding of the product options at a glance, and uses multiple shoppable tiles, making it easy for the customer to make a purchase. It also provides a landing page for seasonal sponsored brand traffic, taking another thing off of your Q4 to-do list!
💥 Super tip! Make the pages OVERLY shoppable. Throw in product grids and shoppable tiles, making it as easy as 1-2-3 for customers to click that beautiful “add to cart” button.
We’ve got two more killer Amazon creatives to help you crush this Q4, click here to view them.
Did you know that a recent Forbes study showed that 77% of consumers favor brands that embrace customer feedback?
With Zigpoll's engaging and fun surveys, more customers will share their insights, allowing you to personalize offerings and skyrocket sales.
Allison Klein (Forbes 30 U 30 in Retail/Ecommerce) used Zigpoll and transformed her store's post-purchase rate to 74% and sold out in 8 hours! 🤯
Join the top Shopify brands and make your customers feel truly seen. 🌟
Discover Zigpoll Success Stories
TikTok user viral video.club analyzed over 50,000 videos to compile a list of the most effective strategies that keep your viewers “hooked” on your content. Here’s what he learned: 👇
The message you deliver in the hook of your video plays the most significant role in ensuring you retain your viewer’s attention.
By fulfilling the promises you make in the hook, you’ll support the growth of your community and elevate your reputation and authority to become a significant player in your space
To see each of these examples in action and discover even strategies to master TikTok advertising for BFCM, check out the full article here.
Walmart is intensifying its efforts to expand its e-commerce offerings, especially its third-party marketplace. The retail giant is focusing on attracting a variety of independent sellers to diversify its virtual stock, ranging from cosmetics to luxury watches. As the holiday season approaches, Walmart's online strategies will be thoroughly tested.
While Walmart is a dominant player in physical retail, it remains an underdog in ecommerce, especially when compared to Amazon.
However, Walmart is leveraging its vast network of physical stores as mini-warehouses to provide faster delivery options to customers. The company is also investing in various features and services to make its platform more attractive to third-party sellers, such as waiving storage fees during peak seasons, offering fulfillment for larger items, and providing local delivery services.
Despite being years behind Amazon in online sales, Walmart has made significant strides, such as simplifying the process for new sellers to join its platform and launching the Walmart+ membership program. Walmart's advantage lies in its expansive physical store network, with over 90% of Americans living within 10 miles of a Walmart store.
As Walmart continues to expand its third-party marketplace and leverages its physical stores for faster deliveries, it could pose a significant challenge to dominant online marketplaces like Amazon in the future.
So, what do you think? Would you be interested in selling through the new Walmart marketplace? Respond to this email and tell us why or why not. 👀
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
🌋 5,000 DTC marketers have registered for the 2023 Creative Strategy Summit. It's all happening live on October 26th. Save your spot & learn how to up your game with Meta, TikTok, and YouTube ads. *
📸 Instagram adds polls to the comments of Feed posts and Reels as another engagement option for users. Only some users have access to the feature but Mark Zuckerberg notes a platform-wide rollout is under way.
👻 A new study reveals that Snapchat users are surprisingly reluctant to use social media platforms like TikTok or Twitter/X. These findings might encourage brands to develop more unique content for their Snap audience.
✖️ There’s been confirmation of two new X subscription tiers in development from Musk. He details one tier that has all of the Premium features but with ads and another higher tier with the same features but no ads.
😬 Google Ads now has stricter requirements to complete some certifications. Exams are now prefaced with photo verification and rules like no open books and mandatory video recording of the test.
We promise it sounded smart in our head… Words just didn’t come out right 😅
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DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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