Good morning. Brrr-ing on the spiked eggnog and last minute orders as we near the end of the holiday rush.
P.S. After reading, respond to today’s email with your best last-minute holiday gift ideas. We’ll share some of our favorites to help out those crunchtime shoppers. 🎁
What you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Gaut Bookkeeping, Rubber Duckers, and Watson Farms 👋
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As you start looking ahead to Q1 content planning, consider adding some ‘low effort high impact’ content into the mix.
What is ‘low effort high impact content’?
This trend is all about creating content that resonates with your audience even when you don’t have the time, budget, or resources.
Luckily these days you don’t need a huge production team to make a splash on social media as we move from curated feeds to more unfiltered content.
Here are 3 TikTok creators who do an outstanding job of creating impactful content with minimal effort.
Keith Lee - 15.4M followers
One of the most loved food reviewers on the platform is Keith Lee and his deadpanned reviews of local restaurants. You may have seen his viral video on Frankenson’s Pizzeria. After his glowing review, the local business amassed a huge following.
Why this low effort high impact content works:
Sabrina Bahsoon (aka Tube Girl) - 800K followers
Sabrina’s simple videos of her confidently dancing in the subway impressed users and brands who took note of her fast-paced camera work. She quickly became the social media poster girl for self-confidence.
Why this low effort high impact content works:
Bo Ake Adamsson - 984K followers
The 82-year-old Swedish artist frequently shares his work with his followers using a very simple but effective content format. He uses the popular hashtag #artreveal to show his art everyday.
Why this low effort high impact content works:
As we wrap up the year, start thinking about how you can incorporate ‘low effort high impact’ content into your marketing plans.
$5.3 billion of this year's online BFCM sales came from mobile devices. Tapcart apps alone saw a 55% increase in sales from 2022.
The takeaway? Your customers are on mobile and expect an elevated and convenient shopping experience. ⭐
If you’re thinking, “okay, but mobile apps are hard to build and BFCM is already over,” then be like Volcom, easily create an app with Tapcart, and follow Tapcart’s mobile app best marketing practices.
Not only did Volcom’s app pop off over BFCM, they’re still feeling the oh so good afterglow today.
👀 In the last 30 days, they’ve seen:
Ready to harness what worked for top Shopify brands so you can make the most out of 2024?
Uncover 5 Winning Mobile App Strategies
Advice from the WarpDrive x Pilothouse Director of Product, Brett Turner:
Tighten up your nav menus on mobile: To make your website more functional and less overwhelming, streamline your menus as every pixel counts on a smaller screen.
Over the past two weeks, we’ve dripped 11 CRO tips to help you optimize your pages.
If you:
You’re in luck! We’ve put together all 11 tips (and some examples) in one easy to read list. Click here to view.
Happy optimizing! �
Give your potential customers multiple ways of viewing your products on the website.
While some visitors love browsing through a best-seller page, you don’t want to miss out on highlighting your vast product assortment with a shop-all page.
Make your products easy to find and get that conversion rate up!
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🛑 Stop spending too much time on data. Magic Dash cuts data cleaning and analysis time by 90%+ and makes it easy to find out what drives repeat purchases. Try it free. *
🤔 Is your online store missing trust-building social proof? Check out Loox's library of beautiful widgets, designed to turn your website into a powerful customer conversion engine. *
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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