Is it here yet???
Good morning, you stunning stack of sunshine.
It’s Self-Love Day and a great time to target singles who want to get in on the Valentine’s Day fun.
Run a flash sale or promo for all the singles out there who need a little pick-me-up impulse purchase treat. 💗
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Empire Wealth Group, Pie Commission, and City Soles. 👋
Customers are craving deeper, more personal connections with brands. If your current setup is hindering your ability to meet consumer demands, turn to the platform built to cater to your brand's ever-evolving needs. 👀
For Dagne Dover, along with over 130K other brands, that’s Klaviyo.
💬 "With Klaviyo, we can understand what’s happening with the health of our business, then engage our customers on a more personalized basis."
- Marcia Zimmerman, Growth Marketing and Analytics Manager at Dagne Dover
Stop making personalization harder than it needs to be. 👇
Last week, skincare brand Rhode teased a genius accessory that quickly went viral on TikTok. 👀
Founder and trendsetter Hailey Bieber posted this selfie on social media and eagle-eyed viewers were quick to spot the item in this picture:
While it’s common for companies to release branded merch, users quickly noticed how the Rhode phone case held their popular Peptide Lip Tint in place.
Why the Rhode phone case is a brilliant marketing move:
The takeaway?
Not only did Rhode create a branded product that people wanted (and solves a common problem), but customers are already excited to purchase the branded phone case when it officially drops so they can take a similar pic of their own.
A major UGC win for Rhode. 🏆👏
How much are you spending on support agents? Richpanel can confidently guess the answer is, “too much.”
Snow, the well-known teeth-whitening brand, scaled to $100M+ in revenue with only 10 support agents and a little bit of AI magic. 👀
Snow discovered that a majority of their customer inquiries fell into 8-10 categories. Using Richpanel, Snow was able to use their inquiry categories to create self-service flows, significantly reducing the volume of tickets reaching the support team. Plus, leveraging Richpanel's AI assistants enabled Snow to effectively double their team's productivity.
Think you’re overspending and under optimizing your customer support process?
See How Much You Can Save With Richpanel
In this episode of the pod, we catch up with Brian from Pilothouse’s Google team and discuss the nuances and effectiveness of Performance Max campaigns in Google Ads, the secret to lead generation success, and when to use standard shopping campaigns.
In this podcast, we cover:
👉 You can listen to the full episode with Brian here.
🚀 Are you a small business that can’t seem to crack Meta? Cornea Care saw a 97% ROAS increase with Pilothouse’s new Launchpad Program. Join Launchpad today. *
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
Here are some ways you can leverage your long-form content and repurpose it for multiple channels to save you time!
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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